{"id":59,"date":"2024-10-18T20:33:53","date_gmt":"2024-10-18T18:33:53","guid":{"rendered":"https:\/\/lebowskicmo.com\/?page_id=59"},"modified":"2026-10-27T12:01:54","modified_gmt":"2026-10-27T11:01:54","slug":"about-us","status":"publish","type":"page","link":"https:\/\/lebowskicmo.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"
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Building businesses with an entrepreneurial mindset<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We\u2019re not talking about starting a business from the outside. We\u2019ve been on the inside.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experience in building, leading and growing businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lebowski stems from a particular way of understanding business: good strategies are only valuable when they translate into decisions and results.<\/p>

Our experience combines over a decade of building business at Apple, leading start-ups and providing strategic support to companies at various stages of growth.<\/p>

We have worked from within, making decisions, building teams and tackling the challenges that arise when a business needs to grow.<\/p>

Today, we\u2019re passing on that experience to entrepreneurs and businesses looking for more than just advice: judgement, leadership and genuine commitment.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Julio Rodr\u00edguez | Part-time CMO & CSO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My career began at Apple, where I spent more than ten years working in B2B business development, team leadership and commercial growth.<\/p>

I then made the move into the start-up ecosystem, taking part in innovation projects and leading Perif.ai \u2013 a start-up specialising in artificial intelligence for the insurance sector \u2013 as CEO.<\/p>

That combination of experiences allowed me to gain an insight into two very different worlds: the business discipline of a large company and the pace, uncertainty and need to prioritise found in a start-up.<\/p>

At Lebowski, I support founders and management teams in identifying opportunities, making better decisions and building marketing and sales systems that contribute to business growth.<\/p>

My approach to work is based on a firm belief: you don\u2019t need to do more things, but rather to identify which ones are worth doing and make them happen.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How we work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01. Understand before acting\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We analyse the business, its objectives and its constraints before recommending courses of action. We do not start with off-the-shelf solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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02. Prioritise what makes an impact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We identify where it is worth focusing our time, resources and effort in order to achieve measurable progress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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03. Taking ownership of the outcome<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We work alongside founders and teams to turn strategic decisions into concrete actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Are you looking for someone who understands your business and can help you grow it?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you need to weigh up options, structure your growth or bring in senior expertise in marketing and sales, let\u2019s start with a chat.<\/p>

We\u2019ll analyse your situation and see if it makes sense for us to work together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Construimos negocios con mentalidad emprendedora No hablamos de emprender desde fuera. Hemos estado dentro. La experiencia de construir, liderar y hacer crecer negocios Lebowski nace de una forma de entender los negocios: las buenas estrategias solo tienen valor cuando se convierten en decisiones y resultados. Nuestra experiencia combina m\u00e1s de una d\u00e9cada desarrollando negocio en Apple, el liderazgo de startups y el acompa\u00f1amiento estrat\u00e9gico a empresas en distintas etapas de crecimiento. Hemos trabajado desde dentro, tomando decisiones, construyendo equipos y enfrent\u00e1ndonos a los retos que aparecen cuando un negocio necesita crecer. Hoy trasladamos esa experiencia a emprendedores y empresas que buscan algo m\u00e1s que recomendaciones: criterio, direcci\u00f3n e implicaci\u00f3n real. Julio Rodr\u00edguez | Fractional CMO & CSO Mi trayectoria profesional comenz\u00f3 en Apple, donde durante m\u00e1s de diez a\u00f1os trabaj\u00e9 en desarrollo de negocio B2B, liderazgo de equipos y crecimiento comercial. Despu\u00e9s di el salto al ecosistema emprendedor, participando en proyectos de innovaci\u00f3n y liderando Perif.ai, una startup de inteligencia artificial aplicada al sector asegurador, como CEO. Esa combinaci\u00f3n de experiencias me permiti\u00f3 conocer dos realidades muy diferentes: la disciplina comercial de una gran compa\u00f1\u00eda y la velocidad, incertidumbre y necesidad de priorizaci\u00f3n de una startup. Desde Lebowski acompa\u00f1o a founders y equipos directivos a identificar oportunidades, tomar mejores decisiones y construir sistemas de marketing y ventas que contribuyan al crecimiento del negocio. Mi forma de trabajar parte de una convicci\u00f3n: no necesitas hacer m\u00e1s cosas, sino identificar cu\u00e1les merece la pena hacer y conseguir que sucedan. Nuestra forma de trabajar 01. Entender antes de actuar Analizamos el negocio, sus objetivos y sus limitaciones antes de recomendar acciones. No partimos de soluciones prefabricadas. 02. Priorizar lo que genera impacto Identificamos d\u00f3nde merece la pena concentrar tiempo, recursos y esfuerzo para conseguir avances medibles. 03. Implicarnos en el resultado Trabajamos junto a founders y equipos para convertir las decisiones estrat\u00e9gicas en acciones concretas. \u00bfBuscas a alguien que entienda tu negocio y te ayude a hacerlo crecer? Si necesitas contrastar decisiones, estructurar tu crecimiento o incorporar experiencia senior en marketing y ventas, podemos empezar por una conversaci\u00f3n. Analizaremos tu situaci\u00f3n y veremos si tiene sentido trabajar juntos. Solicitar diagn\u00f3stico \u2192<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-59","page","type-page","status-publish","hentry"],"yoast_head":"\nSobre Lebowski | Estrategia y Crecimiento para Startups<\/title>\n<meta name=\"description\" content=\"Conoce Lebowski y la experiencia de Julio Rodr\u00edguez en Apple, startups y direcci\u00f3n de negocio. 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