{"id":2393,"date":"2025-05-12T12:25:55","date_gmt":"2025-05-12T10:25:55","guid":{"rendered":"https:\/\/lebowskicmo.com\/?p=2393"},"modified":"2025-05-12T12:25:55","modified_gmt":"2025-05-12T10:25:55","slug":"kpis-for-startups","status":"publish","type":"post","link":"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/","title":{"rendered":"KPIs for startups: how to measure success and make data-driven decisions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Measuring the success of a startup is not just about looking at the money in the account or the number of followers on networks. It's about understanding if what you're building makes sense, if it's growing and if it's ready to scale. And for that, you need KPIs.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/#%C2%BFQue_son_los_KPIs_y_por_que_importan\" >What are KPIs and why do they matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/#KPIs_esenciales_para_startups_por_area_clave\" >Essential KPIs for startups (by key area)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/#1_Crecimiento_del_negocio\" >1. Business growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/#2_Adquisicion_de_clientes\" >2. Customer acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/#3_Retencion_y_activacion\" >3. Retention and activation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/#4_Eficiencia_operativa_y_financiera\" >4. Operational and financial efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/#5_Engagement_y_producto\" >5. Engagement and product<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/#Consejos_para_usar_KPIs_con_cabeza\" >Tips for using KPIs wisely<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_KPIs_y_por_que_importan\"><\/span><strong>What are KPIs and why do they matter?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KPIs (Key Performance Indicators) are metrics that help you know if your business is going in the right direction. They give you context, focus and a basis for decision making. In a startup, every resource counts, <strong>measuring well is as important as executing well<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPIs_esenciales_para_startups_por_area_clave\"><\/span><strong>Essential KPIs for startups (by key area)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Crecimiento_del_negocio\"><\/span><strong>1. Business growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MRR (Monthly Recurring Revenue)<\/strong>Monthly recurring revenue, ideal for SaaS models.<\/li>\n\n\n\n<li><strong>CAGR (Compound Annual Growth Rate)<\/strong>compound annual growth rate.<\/li>\n\n\n\n<li><strong>Monthly growth rate of users or customers<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Adquisicion_de_clientes\"><\/span><strong>2. Customer acquisition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CAC (Customer Acquisition Cost)<\/strong>How much does it cost you to attract a new customer?<\/li>\n\n\n\n<li><strong>Leads generated by channel<\/strong>identifies where the real value lies.<\/li>\n\n\n\n<li><strong>Conversions by channel or campaign<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Retencion_y_activacion\"><\/span><strong>3. Retention and activation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retention rate<\/strong>how many users are still active after X amount of time.<\/li>\n\n\n\n<li><strong>Churn rate<\/strong>how many customers are lost.<\/li>\n\n\n\n<li><strong>Time to Value<\/strong>how long it takes for a customer to perceive value from the first use.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Eficiencia_operativa_y_financiera\"><\/span><strong>4. Operational and financial efficiency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Burn rate<\/strong>how much money you are \"burning\" per month.<\/li>\n\n\n\n<li><strong>Runway<\/strong>how many months you can continue to operate with your current fund.<\/li>\n\n\n\n<li><strong>LTV (Lifetime Value)<\/strong>Total value that a customer leaves you over time.<\/li>\n\n\n\n<li><strong>LTV\/CAC ratio<\/strong>Ideally, it should be at least 3:1.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Engagement_y_producto\"><\/span><strong>5. Engagement and product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>NPS (Net Promoter Score)<\/strong>measures the satisfaction and loyalty of users.<\/li>\n\n\n\n<li><strong>DAU\/WAU\/MAU<\/strong> (daily, weekly, monthly active users).<\/li>\n\n\n\n<li><strong>Activation rate<\/strong>What percentage of users reach the \"a-ha moment\".<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consejos_para_usar_KPIs_con_cabeza\"><\/span><strong>Tips for using KPIs wisely<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Less is more<\/strong>Don't measure 30 things. Choose 5-7 key KPIs and review them every week or sprint.<\/li>\n\n\n\n<li><strong>Each KPI should have a clear objective<\/strong>If you don't know why you measure it, you probably shouldn't measure it.<\/li>\n\n\n\n<li><strong>Tailor your KPIs to the stage of your startup<\/strong>The indicators of a company in validation are not the same as in the scaling-up phase.<\/li>\n\n\n\n<li><strong>Visualise your data<\/strong>use dashboards that are clear and accessible to the whole team.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Having KPIs is not a fad. It is a necessity. Startups that measure well, understand their business better and make decisions with less intuition and more judgement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right KPIs can make the difference between iterating meaningfully or getting lost in the noise. And if you don't know where to start, start with a question: <strong>what do i need to know today to make a better decision tomorrow?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Measuring the success of a startup is not just about looking at the money in the account or the number of followers on networks. It's about understanding if what you're building makes sense, if it's growing and if it's ready to scale, and for that, you need KPIs. And for that, you need KPIs. What are KPIs and why do they matter? KPIs (Key Performance Indicators) are metrics that help you know if your business is going in the right direction. They give you context, focus and a basis for decision making. In a startup, where every resource counts, measuring well is as important as executing well. Essential KPIs for startups (by key area) 1. Business growth 2. Customer acquisition 3. It is a necessity. Startups that measure well understand their business better and make decisions with less intuition and more judgement. Choosing the right KPIs can make the difference between iterating meaningfully or getting lost in the noise. And if you don't know where to start, start with one question: what do I need to know today to make a better decision tomorrow?<\/p>","protected":false},"author":1,"featured_media":2394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[20,11,18],"class_list":["post-2393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-emprender","tag-startup","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPIs para startups: c\u00f3mo tomar decisiones con datos<\/title>\n<meta name=\"description\" content=\"Descubre los KPIs clave para medir el \u00e9xito de tu startup y tomar mejores decisiones en cada etapa de crecimiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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