{"id":2401,"date":"2025-05-22T09:33:57","date_gmt":"2025-05-22T07:33:57","guid":{"rendered":"https:\/\/lebowskicmo.com\/?p=2401"},"modified":"2025-05-26T17:48:29","modified_gmt":"2025-05-26T15:48:29","slug":"fractional-cmo-model-spain-the-benchmark","status":"publish","type":"post","link":"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/","title":{"rendered":"The Fractional CMO model lands in Spain: our story in El Referente"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We were recently interviewed in El Referente and we took the opportunity to talk about what moves us: helping startups to scale their marketing with direction, focus and without fixed structures that do not adapt to their reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can read the full interview<a href=\"https:\/\/elreferente.es\/entrevistas\/lebowski\/\" target=\"_blank\" rel=\"noreferrer noopener\"> here<\/a>We wanted to extract the key ideas and tell you from the inside why we are committed to the model. <a href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fractional CMO<\/strong><\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/#1_El_marketing_sin_direccion_cuesta_caro\" >1. Marketing without direction is expensive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/#2_Fractional_CMO_no_es_consultoria_es_implicacion_real\" >Fractional CMO is not consultancy: it is real involvement.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/#3_Mismo_impacto_menos_coste_fijo\" >3. Same impact, less fixed cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/#4_Nos_adaptamos_al_momento_de_cada_startup\" >4. We adapt to the moment of each startup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/#5_El_modelo_ya_esta_funcionando_en_EEUU_y_aqui_tambien\" >5. The model is already working in the US (and here too).<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/#6_Nuestro_valor_diferencial_experiencia_ejecucion\" >6. Our differential value: experience + execution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/#7_La_relacion_con_nuestros_clientes_es_cercana_de_verdad\" >7. The relationship with our customers is close (really).<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_El_marketing_sin_direccion_cuesta_caro\"><\/span>1. <strong>Marketing without direction costs money<\/strong>o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many startups have a team, a budget and good intentions, but they keep improvising. They lack someone to set order, priorities and know what to do with each phase of the business. This is where the role of the Fractional CMO comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Fractional_CMO_no_es_consultoria_es_implicacion_real\"><\/span><strong>Fractional CMO is not consultancy: it is real involvement.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We don't give a strategy and disappear. We integrate, lead and execute from within, aligned with the team. It's C-level marketing management, without the need to hire full-time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Mismo_impacto_menos_coste_fijo\"><\/span><strong>3. Same impact, less fixed cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the great benefits of the fractional model is optimisation: startups pay only for the time and expertise they need. Without compromising on quality or results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Nos_adaptamos_al_momento_de_cada_startup\"><\/span><strong>4. We adapt to the moment of each startup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A seed stage startup is not the same as a Series A startup. Our approach changes depending on the stage, the priority channel, the internal team and the available budget. We design strategies that make sense today and can scale tomorrow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_El_modelo_ya_esta_funcionando_en_EEUU_y_aqui_tambien\"><\/span><strong>5. The model is already working in the US (and here too).<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the United States, the growth of the Fractional CMO model is unstoppable. We have brought it to Spain adapted to the local context, and in less than a year we have already worked with startups such as <a href=\"https:\/\/www.vitaance.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vitaance<\/a>, <a href=\"https:\/\/www.southsummit.io\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">South Summit<\/a> o <a href=\"https:\/\/bambooenergy.tech\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bamboo Energy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Nuestro_valor_diferencial_experiencia_ejecucion\"><\/span><strong>6. Our differential value: experience + execution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We come from startups and corporations, and that allows us to understand how people think from the inside. We roll up our sleeves, we don't delegate to third parties and we prioritise impact over embellishment. No plans that remain in a PDF.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_La_relacion_con_nuestros_clientes_es_cercana_de_verdad\"><\/span><strong>7. The relationship with our customers is close (really).<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We are not suppliers. We are part of the team. And you can see it in the trust, in the fluidity, and in the fact that they even invite us to their Christmas dinners. Literally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to know more about how we work or if this model can fit your startup?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full interview in El Referent<em>e<\/em> and\/or write to us. We love good conversations with entrepreneurs who build with their heads.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/lebowskicmo.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Write to us!<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>We were recently interviewed by El Referente and we took the opportunity to talk about what drives us: helping startups to scale their marketing with direction, focus and without fixed structures that do not adapt to their reality. You can read the full interview here, but we wanted to extract the key ideas and tell you from the inside why we are committed to the Fractional CMO model. 1. Marketing without direction is expensive Many startups have a team, a budget and good intentions, but they continue to improvise. They lack someone to set order, priorities and know what to do with each phase of the business. This is where the Fractional CMO comes in. Fractional CMO is not consultancy: it is real involvement We do not give a strategy and disappear. We integrate, lead and execute from within, aligned with the team. It is C-level marketing management, without the need to hire full-time. 3. Same impact, less fixed cost One of the great benefits of the fractional model is optimisation: startups pay only for the time and expertise they need. Without compromising quality or results. 4. We adapt to the moment of each startup A seed stage startup is not the same as a Series A startup. Our approach changes depending on the stage, the priority channel, the internal team and the available budget. We design strategies that make sense today and can scale tomorrow. 5. The model is already working in the US (and here too) In the US, the growth of the Fractional CMO model is unstoppable. We have brought it to Spain adapted to the local context, and in less than a year we have already worked with startups such as Vitaance, South Summit and Bamboo Energy. Our differential value: experience + execution We come from startups and corporations, and that allows us to understand how they think from the inside. We roll up our sleeves, we don't delegate to third parties and we prioritise impact over embellishment. No plans that remain in a PDF. 7. Our relationship with our clients is close (really) We are not suppliers. We are part of the team. And it shows in the trust, in the fluidity, and in the fact that they even invite us to their Christmas dinners, literally. Do you want to know more about how we work or if this model can fit in your startup? Read the full interview in El Referente and\/or write to us. We love good conversations with entrepreneurs who build with their heads.<\/p>","protected":false},"author":1,"featured_media":2403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El modelo Fractional CMO aterriza en Espa\u00f1a: as\u00ed naci\u00f3 Lebowski<\/title>\n<meta name=\"description\" content=\"El modelo Fractional CMO llega a Espa\u00f1a. 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