{"id":2411,"date":"2025-06-02T09:23:06","date_gmt":"2025-06-02T07:23:06","guid":{"rendered":"https:\/\/lebowskicmo.com\/?p=2411"},"modified":"2025-06-02T09:23:07","modified_gmt":"2025-06-02T07:23:07","slug":"strategic-marketing-startups","status":"publish","type":"post","link":"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/","title":{"rendered":"Strategic marketing for startups: what it is, what it includes and when it's time to take it seriously"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Your startup is growing, but marketing isn't keeping pace?<br><br>Do you feel that you execute a lot but without a clear direction?<br><br>The time has come, then, to talk seriously about <strong>strategic marketing for startups<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article we tell you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What exactly is strategic marketing (without buzzwords).<br><\/li>\n\n\n\n<li>What a real strategy includes.<br><\/li>\n\n\n\n<li>And how to know if your startup already needs it.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler: if you're improvising every term, you need to.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#%C2%BFQue_es_el_marketing_estrategico_para_startups\" >What is strategic marketing for startups?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#%C2%BFQue_incluye_una_estrategia_de_marketing_para_startups\" >What does a marketing strategy for startups include?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#1_Propuesta_de_valor_clara\" >1. Clear value proposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#2_Segmentacion_y_buyer_persona\" >2. Segmentation and buyer persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#3_Funnel_de_conversion\" >3. Conversion funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#4_KPIs_y_medicion\" >4. KPIs and measurement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#5_Calendario_de_acciones_priorizadas\" >5. Timetable of prioritised actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#6_Canales_y_presupuesto\" >6. Channels and budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#%C2%BFCuando_necesitas_activar_el_marketing_estrategico\" >When do you need to activate strategic marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/#%C2%BFY_si_aun_no_puedes_fichar_a_un_CMO\" >What if you still can't sign a CMO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_marketing_estrategico_para_startups\"><\/span><strong>What is strategic marketing for startups?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>strategic marketing<\/strong> is the plan that defines <em>what you are going to do<\/em>, <em>why you do it<\/em> y <em>how it contributes to business growth<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's not just about campaigning, it's about having a <strong>clear map to get to your <\/strong><a href=\"https:\/\/lebowskicmo.com\/en\/technology-startups-growth-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>growth objectives<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is the opposite of reactive marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It does not launch loose tactics without direction.<br><\/li>\n\n\n\n<li>Prioritise what is important over what is urgent.<br><\/li>\n\n\n\n<li>Give focus, judgement and method to your decisions.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_incluye_una_estrategia_de_marketing_para_startups\"><\/span><strong>What does a marketing strategy for startups include?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A well thought-out strategy should cover these pillars:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Propuesta_de_valor_clara\"><\/span><strong>1. Clear value proposition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What problem you solve, for whom and why you should be chosen. This is also where you define the <em>product-market fit<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Segmentacion_y_buyer_persona\"><\/span><strong>2. Segmentation and buyer persona<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Identify <em>who is your ideal customer<\/em> and how to communicate with it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Funnel_de_conversion\"><\/span><strong>3. Conversion funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From awareness to conversion and retention: which channels to use, with which messages and how to measure it all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_KPIs_y_medicion\"><\/span><strong>4. KPIs and measurement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Define the key indicators: CAC, LTV, MRR, conversion rate... without<a href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\"> metrics<\/a>There is no strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Calendario_de_acciones_priorizadas\"><\/span><strong>5. Timetable of prioritised actions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No \"trying everything at once\": clear focus and roadmap by quarters or sprints.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Canales_y_presupuesto\"><\/span><strong>6. Channels and budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Where you are going to be, how much you can invest and how to adjust according to actual results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuando_necesitas_activar_el_marketing_estrategico\"><\/span><strong>When do you need to activate strategic marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your startup meets any of these points, it's time to get serious about strategy:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 You have a product and first customers, but you want to scale up.<br>You're investing in marketing, but you don't know if it's working.<br>You have a team (internal or external), but everyone goes at their own pace.<br>You want to attract investment and you need solid metrics.<br>You feel you are putting out fires rather than building for the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_si_aun_no_puedes_fichar_a_un_CMO\"><\/span><strong>What if you still can't sign a CMO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good news: you don't need a full-time CMO to activate a strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today there are models such as the <a href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fractional CMO<\/strong><\/a>which allows you to have senior strategic direction without compromising your structure or burn rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Lebowski, for example, we work with startups that are already in the growth phase and need management + execution in flexible mode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategic marketing is not something you can keep putting off if you are already growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the more you grow without focus, the harder it is to correct later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A good strategy doesn't slow you down. It accelerates you.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is your startup ready to do things smart?<\/p>","protected":false},"excerpt":{"rendered":"<p>Is your startup growing, but your marketing isn't keeping pace? Do you feel like you're executing a lot but without a clear direction? Then it's time to get serious about strategic marketing for startups. In this article we tell you: Spoiler: if you're winging it every quarter, you need to. What is strategic marketing for startups? Strategic marketing is the plan that defines what you're going to do, why you're doing it and how it contributes to business growth. It's not just about running campaigns, it's about having a clear roadmap to reach your growth objectives. It's the opposite of reactive marketing: What does a startup marketing strategy include? A well-thought-out strategy should cover these pillars: 1. Clear value proposition What problem do you solve, for whom and why should they choose you. This also defines the product-market fit. 2. Segmentation and buyer persona Identify who your ideal customer is and how to communicate with them. 3. Conversion funnel From awareness to conversion and retention: which channels to use, with which messages and how to measure everything. 4. KPIs and measurement Define the key indicators: CAC, LTV, MRR, conversion rate... without metrics, there is no strategy. 5. Calendar of prioritised actions No \"try everything at once\": focus and clear roadmap by quarters or sprints. 6. Channels and budget Where you are going to be, how much you can invest and how to adjust according to real results. When do you need to activate strategic marketing? If your startup meets any of these points, it's time to get serious about strategy: \u2705 You have product and first customers, but you want to scale.\u2705 You're investing in marketing, but you don't know if it's working.\u2705 You have team (internal or external), but everyone is going at their own pace.\u2705 You want to attract investment and need solid metrics.\u2705 You feel like you're putting out fires rather than building for the future.What if you still can't sign a CMO? Good news: you don't need a full-time CMO to activate a strategy. Today there are models like the Fractional CMO, which allows you to have senior strategic direction without compromising your structure or your burn rate. At Lebowski, for example, we work with startups that are already in the growth phase and need management + execution in flexible mode. Strategic marketing is not something you can keep putting off if you are already growing. Because the more you grow without focus, the harder it is to correct later. A good strategy doesn't slow you down. It accelerates you. Is your startup ready to do things smartly?<\/p>","protected":false},"author":1,"featured_media":2412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing estrat\u00e9gico para startups: c\u00f3mo y cu\u00e1ndo aplicarlo<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es el marketing estrat\u00e9gico para startups, cu\u00e1ndo aplicarlo y c\u00f3mo puede ayudarte a crecer con foco y resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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