{"id":2415,"date":"2025-06-09T15:34:46","date_gmt":"2025-06-09T13:34:46","guid":{"rendered":"https:\/\/lebowskicmo.com\/?p=2415"},"modified":"2025-06-09T15:35:46","modified_gmt":"2025-06-09T13:35:46","slug":"channels-acquisition-startups","status":"publish","type":"post","link":"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/","title":{"rendered":"Growth with a head: How to prioritise acquisition channels for startups without burning budget"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the first few months of a startup, every marketing decision counts. And if there's one thing that can make the difference between scaling or stagnating, it's making the right choices. <strong>acquisition channels<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's not about doing everything. It's about doing what works. And doing it well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article we explain how to design a <strong>customer acquisition strategy<\/strong> that really works, without burning budget and energy.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#%C2%BFQue_son_los_canales_de_adquisicion\" >What are procurement channels?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#Por_que_tantas_startups_fallan_al_elegirlos\" >Why so many startups fail to choose them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#Paso_1_Define_tu_contexto\" >Step 1: Define your context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#Paso_2_Aplica_un_modelo_de_priorizacion\" >Step 2: Apply a prioritisation model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#Paso_3_Evalua_la_relacion_costeimpacto\" >Step 3: Assess the cost\/impact ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#Ejemplos_reales\" >Real examples:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#Vitaance\" >Vitaance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#Bamboo_Energy\" >Bamboo Energy<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#KPIs_para_saber_si_un_canal_merece_la_pena\" >KPIs to find out if a channel is worthwhile<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#1_CAC_Coste_de_Adquisicion_de_Cliente\" >1. CAC (Customer Acquisition Cost)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#2_Conversion_rate\" >2. Conversion rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/#3_Time_to_convert\" >3. Time to convert<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_canales_de_adquisicion\"><\/span><strong>What are procurement channels?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are the means through which a start-up attracts and converts customers. Choosing them well is fundamental in order not to disperse resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can be classified into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organics<\/strong>such as SEO, evergreen content or referrals. They take time, but are sustainable in the long term.<br><\/li>\n\n\n\n<li><strong>Paid<\/strong>such as Google Ads, Meta or LinkedIn Ads. They allow you to scale quickly, but need constant CAC control.<br><\/li>\n\n\n\n<li><strong>Direct<\/strong>such as outbound sales, cold calling or LinkedIn messaging. They work very well in B2B if the message is fine-tuned.<br><\/li>\n\n\n\n<li><strong>Events and networking<\/strong>to build relationships, schedule meetings or position yourself as an expert.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each channel has its own logic and associated effort. The challenge is to prioritise according to your resources and stage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_tantas_startups_fallan_al_elegirlos\"><\/span><strong>Why so many startups fail to choose them<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because they try to do them all. Or because they follow fads. Or because they delegate without understanding how each channel aligns (or not) with their product, buyer persona and sales cycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's a common mistake: instead of designing a coherent strategy, many startups adopt a \"more is better\" mentality. They open channels because \"you have to be everywhere\" or because \"I saw it in a startup that raised a round\". But more is not always better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem arises when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No focus<\/strong>You invest a little in each channel, but you don't master any of them.<br><\/li>\n\n\n\n<li><strong>No understanding<\/strong>externalisation of the channel without having validated it internally.<br><\/li>\n\n\n\n<li><strong>No alignment<\/strong>The channel is chosen without considering whether it really connects with how the customer chooses.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The result? Scattered effort, wasted resources and marketing that does not generate business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paso_1_Define_tu_contexto\"><\/span><strong>Step 1: Define your context<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before choosing channels, you need clarity on 3 points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Average ticket<\/strong>It is not the same to sell something worth \u20ac20 as something worth \u20ac20,000.<br><\/li>\n\n\n\n<li><strong>Sales cycle<\/strong>Is it a quick sale or does it need several touches?<br><\/li>\n\n\n\n<li><strong>Buyer persona<\/strong>Where do you find out and how do you decide?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paso_2_Aplica_un_modelo_de_priorizacion\"><\/span><strong>Step 2: Apply a prioritisation model<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make a broad list of possible channels.<br><\/li>\n\n\n\n<li>Choose 2-3 that you consider most promising.<br><\/li>\n\n\n\n<li>Test for 4-6 weeks with <a href=\"https:\/\/lebowskicmo.com\/en\/kpis-for-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPIs<\/a> (CAC, leads, conversions).<br><\/li>\n\n\n\n<li>Duplicate what works. Close what doesn't.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paso_3_Evalua_la_relacion_costeimpacto\"><\/span><strong>Step 3: Assess the cost\/impact ratio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some channels are cheap but slow (SEO). Others are fast but expensive (paid). Still others require a lot of human effort (partnerships, outbound).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make a matrix:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High impact \/ low cost (TOP)<br><\/li>\n\n\n\n<li>High impact \/ high cost<br><\/li>\n\n\n\n<li>Low impact \/ low cost<br><\/li>\n\n\n\n<li>Low impact \/ high cost (discard)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplos_reales\"><\/span><strong>Real examples:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vitaance\"><\/span><a href=\"https:\/\/www.vitaance.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Vitaance<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High average ticket and very specific target<\/li>\n\n\n\n<li>Core channel: paid + SEO combined<\/li>\n\n\n\n<li>Result: lead growth and CAC optimisation without blowing the budget.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bamboo_Energy\"><\/span><a href=\"https:\/\/bambooenergy.tech\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bamboo Energy<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B with long cycles<\/li>\n\n\n\n<li>Key channel: events + pre- and post-event email marketing<\/li>\n\n\n\n<li>Outcome: scheduled meetings with decision-makers, nurturing and closure<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPIs_para_saber_si_un_canal_merece_la_pena\"><\/span><strong>KPIs to find out if a channel is worthwhile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For an acquisition channel to be sustainable, it is not enough that it \"generates leads\". You have to measure its real profitability and efficiency. These are the three key KPIs you should always keep an eye on:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_CAC_Coste_de_Adquisicion_de_Cliente\"><\/span>1. <strong>CAC (Customer Acquisition Cost)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This is the total cost of acquiring a new customer. It includes everything: campaigns, tools, team time, etc.<br><br><strong>Formula<\/strong>total investment in the channel \/ number of new customers generated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A healthy CAC depends on your average ticket and margin. If the CAC is too high relative to the LTV (customer lifetime value), that channel is not profitable in the long run.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conversion_rate\"><\/span>2. <strong>Conversion rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There are two levels to measure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>From channel to lead<\/strong>How many people who enter from this channel leave their details?<br><\/li>\n\n\n\n<li><strong>From lead to customer<\/strong>How many of these leads end up buying?<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This tells you whether your channel is attracting the right people... and whether your funnel is well designed to convert.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Time_to_convert\"><\/span><strong>3. Time to convert<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">How long does it take from the time a person first enters that channel until they become a customer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your sales cycle is long, you need channels that allow you to maintain interest and nurturing. If it is short, you need channels that make a strong impact from minute one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having many channels open is not strategy. It is noise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>customer acquisition strategy<\/strong> effective starts with focus, builds with data and adjusts with judgement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your startup is growing and you need support to prioritise and scale your channels intelligently, Lebowski can help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lebowskicmo.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Schedule a discovery call <\/strong><\/a><strong>and see together how to move from chaos to real growth.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In the first few months of a startup, every marketing decision counts. And if there's one thing that can make the difference between scaling or stagnating, it's choosing your acquisition channels wisely. It's not about doing everything. It's about doing what works. And doing it well. In this article we explain how to design a customer acquisition strategy that really works, without burning budget and energy. What are acquisition channels? They are the means through which a startup attracts and converts customers. Choosing them well is fundamental in order not to disperse resources. They can be classified into: Each channel has its own logic and associated effort. The challenge is to prioritise according to your resources and stage. Why so many startups fail when choosing them Because they try to do them all. Or because they follow fads. Or because they delegate without understanding how each channel aligns (or not) with their product, buyer persona and sales cycle. It's a common mistake: instead of designing a coherent strategy, many startups adopt a \"the more the merrier\" mentality. They open channels because \"you have to be everywhere\" or because \"I saw it in a startup that raised a round\". But more is not always better. The problem arises when: The result? Scattered effort, wasted resources and marketing that doesn't generate business. Step 1: Define your context Before choosing channels, you need clarity on 3 points: Step 2: Apply a prioritisation model Step 3: Evaluate the cost\/impact ratio Some channels are cheap but slow (SEO). Others are fast but expensive (paid). Still others require a lot of human effort (partnerships, outbound). Make a matrix: Real examples: Vitaance Bamboo Energy KPIs to know if a channel is worthwhile For an acquisition channel to be sustainable, it is not enough for it to \"generate leads\". Its actual profitability and efficiency must be measured. These are the three key KPIs you should always keep an eye on: 1. CAC (Customer Acquisition Cost) This is the total cost of acquiring a new customer. It includes everything: campaigns, tools, team time, etc. Formula: total investment in the channel \/ number of new customers generated. A healthy CAC depends on your average ticket and your margin. If the CAC is too high relative to the LTV (customer lifetime value), that channel is not profitable in the long run. Conversion rate There are two levels to measure: This tells you if the channel is attracting the right people... and if your funnel is well designed to convert. 3. Time to convert How long does it take from the time a person first enters that channel until they become a customer? If your sales cycle is long, you need channels that allow you to maintain interest and nurturing. If it is short, you need channels that make a strong impact from minute one. Having many open channels is not a strategy. It is noise. An effective customer acquisition strategy starts with focus, is built with data and adjusted with judgement. If your startup is growing and you need support to prioritise and scale your channels intelligently, Lebowski can help you. Schedule a discovery call and let's see together how to go from chaos to real growth.<\/p>","protected":false},"author":1,"featured_media":2416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canales de adquisici\u00f3n para startups: elige bien, crece mejor<\/title>\n<meta name=\"description\" content=\"Gu\u00eda para elegir los canales de adquisici\u00f3n adecuados y escalar tu startup sin malgastar recursos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canales de adquisici\u00f3n para startups: elige bien, crece mejor\" \/>\n<meta property=\"og:description\" content=\"Gu\u00eda para elegir los canales de adquisici\u00f3n adecuados y escalar tu startup sin malgastar recursos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Lebowsky CMO\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T13:34:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-09T13:35:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lebowski CMO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lebowski CMO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/\"},\"author\":{\"name\":\"Lebowski CMO\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#\\\/schema\\\/person\\\/97b13fdb1384bc66f9bd19b7b21d6b02\"},\"headline\":\"Growth con cabeza: C\u00f3mo priorizar canales de adquisici\u00f3n para startups sin quemar presupuesto\",\"datePublished\":\"2025-06-09T13:34:46+00:00\",\"dateModified\":\"2025-06-09T13:35:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/\",\"name\":\"Canales de adquisici\u00f3n para startups: elige bien, crece mejor\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png\",\"datePublished\":\"2025-06-09T13:34:46+00:00\",\"dateModified\":\"2025-06-09T13:35:46+00:00\",\"description\":\"Gu\u00eda para elegir los canales de adquisici\u00f3n adecuados y escalar tu startup sin malgastar recursos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png\",\"contentUrl\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png\",\"width\":1200,\"height\":628,\"caption\":\"canales de adquisici\u00f3n en una startup\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/canales-adquisicion-startups\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/lebowskicmo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth con cabeza: C\u00f3mo priorizar canales de adquisici\u00f3n para startups sin quemar presupuesto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#website\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/\",\"name\":\"Lebowsky Agency\",\"description\":\"Servicios de Fractional CMO &amp; CSO para empresas\",\"publisher\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lebowskicmo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#organization\",\"name\":\"Lebowsky Agency\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/favicon.svg\",\"contentUrl\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/favicon.svg\",\"width\":600,\"height\":600,\"caption\":\"Lebowsky Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/es.linkedin.com\\\/company\\\/lebowski-marketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#\\\/schema\\\/person\\\/97b13fdb1384bc66f9bd19b7b21d6b02\",\"name\":\"Lebowski CMO\",\"sameAs\":[\"https:\\\/\\\/lebowskicmo.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Acquisition channels for startups: choose well, grow better","description":"A guide to choosing the right acquisition channels and scaling your startup without wasting resources.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/","og_locale":"en_GB","og_type":"article","og_title":"Canales de adquisici\u00f3n para startups: elige bien, crece mejor","og_description":"Gu\u00eda para elegir los canales de adquisici\u00f3n adecuados y escalar tu startup sin malgastar recursos.","og_url":"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/","og_site_name":"Lebowsky CMO","article_published_time":"2025-06-09T13:34:46+00:00","article_modified_time":"2025-06-09T13:35:46+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png","type":"image\/png"}],"author":"Lebowski CMO","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lebowski CMO","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/#article","isPartOf":{"@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/"},"author":{"name":"Lebowski CMO","@id":"https:\/\/lebowskicmo.com\/#\/schema\/person\/97b13fdb1384bc66f9bd19b7b21d6b02"},"headline":"Growth con cabeza: C\u00f3mo priorizar canales de adquisici\u00f3n para startups sin quemar presupuesto","datePublished":"2025-06-09T13:34:46+00:00","dateModified":"2025-06-09T13:35:46+00:00","mainEntityOfPage":{"@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/"},"wordCount":852,"publisher":{"@id":"https:\/\/lebowskicmo.com\/#organization"},"image":{"@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png","articleSection":["General"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/","url":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/","name":"Acquisition channels for startups: choose well, grow better","isPartOf":{"@id":"https:\/\/lebowskicmo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/#primaryimage"},"image":{"@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png","datePublished":"2025-06-09T13:34:46+00:00","dateModified":"2025-06-09T13:35:46+00:00","description":"A guide to choosing the right acquisition channels and scaling your startup without wasting resources.","breadcrumb":{"@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/#primaryimage","url":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png","contentUrl":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Growth-con-cabeza-Como-priorizar-canales-de-adquisicion-en-una-startup-sin-quemar-presupuesto.png","width":1200,"height":628,"caption":"canales de adquisici\u00f3n en una startup"},{"@type":"BreadcrumbList","@id":"https:\/\/lebowskicmo.com\/canales-adquisicion-startups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/lebowskicmo.com\/"},{"@type":"ListItem","position":2,"name":"Growth con cabeza: C\u00f3mo priorizar canales de adquisici\u00f3n para startups sin quemar presupuesto"}]},{"@type":"WebSite","@id":"https:\/\/lebowskicmo.com\/#website","url":"https:\/\/lebowskicmo.com\/","name":"Lebowsky Agency","description":"Fractional CMO &amp; CSO services for companies","publisher":{"@id":"https:\/\/lebowskicmo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lebowskicmo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/lebowskicmo.com\/#organization","name":"Lebowsky Agency","url":"https:\/\/lebowskicmo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lebowskicmo.com\/#\/schema\/logo\/image\/","url":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/favicon.svg","contentUrl":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/favicon.svg","width":600,"height":600,"caption":"Lebowsky Agency"},"image":{"@id":"https:\/\/lebowskicmo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/es.linkedin.com\/company\/lebowski-marketing"]},{"@type":"Person","@id":"https:\/\/lebowskicmo.com\/#\/schema\/person\/97b13fdb1384bc66f9bd19b7b21d6b02","name":"Lebowski CMO","sameAs":["https:\/\/lebowskicmo.com"]}]}},"_links":{"self":[{"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/posts\/2415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":2,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/posts\/2415\/revisions"}],"predecessor-version":[{"id":2418,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/posts\/2415\/revisions\/2418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/media\/2416"}],"wp:attachment":[{"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/media?parent=2415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/categories?post=2415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/tags?post=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}