{"id":2419,"date":"2025-06-11T16:08:52","date_gmt":"2025-06-11T14:08:52","guid":{"rendered":"https:\/\/lebowskicmo.com\/?p=2419"},"modified":"2025-06-11T16:08:52","modified_gmt":"2025-06-11T14:08:52","slug":"outsource-startup-marketing-strategy","status":"publish","type":"post","link":"https:\/\/lebowskicmo.com\/en\/outsource-startup-marketing-strategy\/","title":{"rendered":"Practical guide: How to outsource strategic marketing planning for your startup"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\"We have a good product, a dedicated team and even some budget... but we have no idea where to start with marketing.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a founder, this phrase will be painfully familiar to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing strategy is that elephant in the room that everyone sees, but few know how to move.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it's not because you don't want to. It's because you don't have the life.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because you need to focus on the product, on customers, on the team... and honestly, who has time to stop and design a plan with funnels, key messages and well-tied channels?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's where the art of <strong>outsource the <\/strong><a href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing strategy<\/strong><\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lebowskicmo.com\/en\/outsource-startup-marketing-strategy\/#%C2%BFExternalizar_%C2%BFEso_no_es_como_delegar_y_olvidarse\" >Externalising? Isn't that like delegating and forgetting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lebowskicmo.com\/en\/outsource-startup-marketing-strategy\/#%C2%BFCuando_tiene_sentido_externalizar\" >When does it make sense to outsource?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lebowskicmo.com\/en\/outsource-startup-marketing-strategy\/#%C2%BFQue_ventajas_tiene_externalizar_la_estrategia_de_marketing\" >What are the advantages of outsourcing marketing strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lebowskicmo.com\/en\/outsource-startup-marketing-strategy\/#%C2%BFComo_se_hace_sin_que_acabe_en_desastre\" >How can this be done without ending in disaster?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lebowskicmo.com\/en\/outsource-startup-marketing-strategy\/#%C2%BFQue_tipo_de_startups_lo_hacen\" >What kind of startups do it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lebowskicmo.com\/en\/outsource-startup-marketing-strategy\/#%C2%BFY_si_no_externalizas\" >What if you don't outsource?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFExternalizar_%C2%BFEso_no_es_como_delegar_y_olvidarse\"><\/span><strong>Externalising? Isn't that like delegating and forgetting?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler: no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Externalising the strategy <strong>no<\/strong> is to let go of the brown and expect miracles. It is <strong>adding senior leadership to the team<\/strong>without having to hire a full-time CMO or spend six months on onboarding.<br><br>It's like having a co-driver who not only tells you where to turn, but also knows how to read the map, check the engine and put gas in without going over budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuando_tiene_sentido_externalizar\"><\/span><strong>When does it make sense to outsource?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A hint: <strong>when marketing starts to hurt<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You have individual actions (SEO, paid, content...) but you don't know how they fit together.<br><\/li>\n\n\n\n<li>You want to grow, but you don't know where to start.<br><\/li>\n\n\n\n<li>Your team executes a lot, but without a clear direction.<br><\/li>\n\n\n\n<li>You are about to launch something big and you need focus.<br><\/li>\n\n\n\n<li>You've tried a thousand things and the CAC is still sky high.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sound familiar? That's right.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_ventajas_tiene_externalizar_la_estrategia_de_marketing\"><\/span><strong>What are the advantages of outsourcing marketing strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to <strong>not to go crazy<\/strong>There are very concrete benefits:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705<strong>Cost savings<\/strong>: a <a href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fractional CMO<\/a> You get it for much less than a full-time profile, and with no long-term commitments.<br><br>\u2705<strong>External vision<\/strong>someone who sees your business with different (but experienced) eyes.<br><br>\u2705<strong>Actionable approach<\/strong>No more endless PDFs with pretty words. We are talking about strategies with feet, head and action plan.<br><br>\u2705<strong>Speed<\/strong>While you focus on the product, someone else is already aligning your channels, messages and objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_hace_sin_que_acabe_en_desastre\"><\/span><strong>How can this be done without ending in disaster?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good question. Here are some steps that we apply from Lebowski:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Rapid diagnosis<\/strong>What are you doing, what is working for you and what is not.<br><\/li>\n\n\n\n<li><strong>Landing in your context<\/strong>Business model, average ticket, sales cycle, etc.<br><\/li>\n\n\n\n<li><strong>Strategy design<\/strong>Definition of objectives, audiences, key messages and channels.<br><\/li>\n\n\n\n<li><strong>Operational plan<\/strong>what is done, when and by whom.<br><\/li>\n\n\n\n<li><strong>Continuous accompaniment<\/strong>: review, optimisation and focus. Nothing to leave you on your own.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_tipo_de_startups_lo_hacen\"><\/span><strong>What kind of startups do it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Those who are <strong>in growth phase<\/strong> and need to accelerate.<br><\/li>\n\n\n\n<li>Those that have achieved product-market success and want to scale up headlong.<br><\/li>\n\n\n\n<li>Those with an implementation team, but no strategic figure.<br><\/li>\n\n\n\n<li>Those who cannot (or do not want to) hire a CMO right now.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler: also those that <strong>have already tried with<\/strong><a href=\"https:\/\/lebowskicmo.com\/en\/marketing-agency-vs-fractional-cmo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> agencies<\/strong><\/a> and have ended up frustrated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_si_no_externalizas\"><\/span><strong>What if you don't outsource?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing serious. Just that you will probably go on:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c Patching up instead of taking decisions.<br>\u274c Changing channels every two weeks.<br>\u274c Asking juniors to decide the future of your brand.<br>\u274c Wondering why marketing is not taking off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outsourcing your marketing strategy is not giving up. It's about getting serious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's accepting that you can't handle everything, and that a good co-driver can make the difference between going forward or going round in circles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you think the time has come for your startup, here we are. With focus, method and the desire to roll up our sleeves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to know how we work? <a href=\"https:\/\/lebowskicmo.com\/en\/contact\/\">Schedule a discovery call <\/a>and we watch it together.<\/p>","protected":false},"excerpt":{"rendered":"<p>\"We have a good product, a dedicated team and even some budget... but we have no idea where to start with the marketing. If you're a founder, this phrase will sound painfully familiar. Marketing strategy is that elephant in the room that everyone sees, but few know how to move.  And it's not because you don't want to do it. It's because you can't make a living.  Because you need to focus on product, on customers, on team... and, honestly, who has the time to stop and design a plan with funnels, key messages and well-tied channels? That's where the art of outsourcing marketing strategy comes in. Outsourcing? Isn't that like delegating and forgetting? Spoiler: no. Outsourcing is not about handing over the bacon and expecting miracles. It's adding a senior head to the team, without having to hire a full-time CMO or spend six months on onboarding. It's like having a co-pilot who not only tells you where to turn, but also knows how to read the map, check the engine and put gas in without going over budget. When does it make sense to outsource? Here's a hint: when marketing starts to hurt. Sound familiar? So what are the advantages of outsourcing your marketing strategy? Apart from not driving you crazy, there are very concrete benefits: \u2705 Cost savings: a Fractional CMO costs you much less than a full-time profile, and no long-term commitments. \u2705 External vision: someone who sees your business through different eyes (but with experience). Actionable approach: no more endless PDFs with pretty words. We are talking about strategies with feet, head and action plan. \u2705 Speed: while you focus on the product, someone else is already aligning your channels, messages and objectives. How do you do this without it ending in disaster? Good question. Here are some steps we apply from Lebowski: What kind of startups do it? Spoiler: also those that have already tried agencies and ended up frustrated. What if you don't outsource? Nothing serious. Just that you'll probably still be: \u274c Patching things up instead of making decisions.\u274c Switching channels every two weeks.\u274c Asking juniors to decide the future of your brand.\u274c Wondering why marketing isn't taking off. Outsourcing your marketing strategy isn't giving up. It's about getting serious. It's accepting that you can't do it all, and that a good co-pilot can make the difference between moving forward or going round in circles. If you think that time has come for your startup, here we are. With focus, method and a desire to roll up our sleeves. Do you want to know how we work? Schedule a discovery call and we'll see it together.<\/p>","protected":false},"author":1,"featured_media":2420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Externalizar estrategia de marketing en startups<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo externalizar la planificaci\u00f3n estrat\u00e9gica de marketing en tu startup sin perder el foco ni el control.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lebowskicmo.com\/en\/outsource-startup-marketing-strategy\/\" \/>\n<meta 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