{"id":2427,"date":"2025-06-30T16:54:38","date_gmt":"2025-06-30T14:54:38","guid":{"rendered":"https:\/\/lebowskicmo.com\/?p=2427"},"modified":"2025-06-30T16:54:39","modified_gmt":"2025-06-30T14:54:39","slug":"improve-conversion-startups-leads","status":"publish","type":"post","link":"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/","title":{"rendered":"Why your leads don't convert (and how to fix it without spending more)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A lot of leads. A lot of effort. Zero customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This scenario is more common than it seems, and it is not always about \"bad leads\". Often, the problem lies in what happens after the acquisition. Here's why your leads aren't converting... and how to fix it.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/#1_Alinea_marketing_y_ventas_de_verdad\" >1. Align marketing and sales (for real)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/#2_No_mides_bien_cada_etapa_del_funnel\" >2. You do not measure each stage of the funnel (well).<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/#3_Tu_mensaje_no_conecta_ni_convierte\" >Your message doesn't connect (or convert).<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/#4_Estas_apuntando_demasiado_amplio\" >4. You are aiming too wide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/#5_No_haces_retargeting_o_lo_haces_mal\" >5. You don't do retargeting (or you do it badly).<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/#6_Tu_onboarding_hace_aguas\" >6. Your onboarding is in trouble<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/#%C2%BFY_ahora_que\" >What next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Alinea_marketing_y_ventas_de_verdad\"><\/span><strong>1. Align marketing and sales (for real)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common misconceptions is that marketing and sales work as watertight compartments. Marketing launches campaigns without knowing what kind of lead sales really needs. And sales discards opportunities without giving feedback on what works or doesn't work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The solution starts by defining together what a \"qualified lead\" is. But not only that: establish a constant feedback channel to adjust messages, forms and tactics according to what actually converts. When both teams are rowing in the same direction, it shows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_No_mides_bien_cada_etapa_del_funnel\"><\/span><strong>2. You do not measure each stage of the funnel (well).<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes the problem is not the lead, but what happens between the first click and the meeting. If you don't know what percentage of leads reach each stage, you can't know where the funnel breaks down. Do they send out forms but don't reply to the follow-up? Do you have meetings that don't progress to a proposal?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Measuring every step allows you to detect bottlenecks, adjust processes and automate what is holding back conversion. It's not about having a perfect funnel, it's about understanding how it behaves and where you can improve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tu_mensaje_no_conecta_ni_convierte\"><\/span><strong>Your message doesn't connect (or convert).<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can have the best product in the world, but if you don't know how to communicate it, nobody is going to buy it. Many campaigns fail because the message is not aligned with what the customer needs or values at that moment. The copy is generic, technical or focused on the company rather than the customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The solution lies in testing. Before scaling any campaign, test different communication angles, copy and creative. What seems like a small adjustment can reduce CPL (cost per lead) drastically and improve conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Estas_apuntando_demasiado_amplio\"><\/span><strong>4. You are aiming too wide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lots of traffic. Lots of leads. But little real purchase intent. This is one of the most common (and expensive) mistakes we see: launching campaigns with too open a network. In the end, you end up attracting people who may be interested, but don't have the profile, budget or urgency to become a customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To solve this, the key is to sharpen your aim. Instead of talking to the whole market, focus on the profiles that really need your solution and can afford it. If you are in B2B, consider working with a list of target accounts and building an ABM (Account-Based Marketing) strategy. The more specific your segmentation, the more likely you are to attract leads that convert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_No_haces_retargeting_o_lo_haces_mal\"><\/span><strong>5. You don't do retargeting (or you do it badly).<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not all leads convert the first time. What's more, most of them need several impacts to make a decision. If you are not retargeting (or only doing it with generic campaigns), you are missing a great opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good retargeting strategy can recover lukewarm leads and convert them into real opportunities. Personalise messages according to the stage of the funnel and accompany the lead with useful content until they are ready to take the plunge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Tu_onboarding_hace_aguas\"><\/span><strong>6. Your onboarding is in trouble<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes they do convert... but you lose them right after. This also affects your CAC (cost of acquisition). If a customer unsubscribes in the first few days, all that effort and budget goes down the drain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, your funnel does not end with the sale. Onboarding should be designed to build trust, resolve doubts and activate the customer as soon as possible. A good initial experience multiplies retention and reduces your <a href=\"https:\/\/lebowskicmo.com\/en\/reduce-cac-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAC<\/a> effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_ahora_que\"><\/span><strong>What next?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are attracting leads but not converting customers, don't keep spending more without reviewing the funnel. Often the solution is not to do more, but to do it better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you need help to diagnose and optimise your acquisition and conversion strategy? At Lebowski we can help you. <a href=\"https:\/\/lebowskicmo.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Write to us at<\/a> and we tell you how.<\/p>","protected":false},"excerpt":{"rendered":"<p>A lot of leads. A lot of effort. Zero customers. This scenario is more common than it sounds, and it's not always about \"bad leads\". Often, the problem lies in what happens after the acquisition. Here's why your leads aren't converting... and how to fix it. 1. Align marketing and sales (for real) One of the most common misconceptions is that marketing and sales work as watertight compartments. Marketing launches campaigns without knowing what kind of lead sales really needs. And sales discards opportunities without giving feedback on what works or doesn't work. The solution starts by defining together what a \"qualified lead\" is. But not only that: establish a constant feedback channel to adjust messages, forms and tactics according to what really converts. When both teams are rowing in the same direction, it shows. 2. You don't measure (well) each stage of the funnel Sometimes the problem is not the lead, but what happens between the first click and the meeting. If you don't know what percentage of leads reach each stage, you can't know where the funnel breaks down. Do they send out forms but don't reply to the follow-up? Do you have meetings that don't progress to a proposal? Measuring each step allows you to detect bottlenecks, adjust processes and automate what is holding back conversion. It's not about having a perfect funnel, but about understanding how it behaves and where you can improve. 3. Your message doesn't connect (or convert) You can have the best product in the world, but if you don't know how to communicate it, nobody is going to buy it. Many campaigns fail because the message is not aligned with what the customer needs or values at that moment. The copy is generic, technical or focused on the company rather than the customer. The solution lies in testing. Before scaling any campaign, test different angles of communication, copy and creative. What seems like a small tweak can reduce CPL (cost per lead) dramatically and improve conversion. 4. You're targeting too broadly Too much traffic. Lots of leads. But little real purchase intent. This is one of the most common (and expensive) mistakes we see: casting campaigns with too wide a net. In the end, you end up attracting people who may be interested, but don't have the profile, budget or urgency to become a customer. To solve this, the key is to sharpen your aim. Instead of talking to the whole market, focus on the profiles that really need your solution and can afford it. If you are in B2B, consider working with a list of target accounts and building an ABM (Account-Based Marketing) strategy. The more specific your segmentation, the more likely you are to attract leads that convert. 5. You don't do retargeting (or you do it badly) Not all leads convert the first time. In fact, most of them need several hits to make a decision. If you are not retargeting (or only doing it with generic campaigns), you are missing a great opportunity. A good retargeting strategy can recover lukewarm leads and turn them into real opportunities. Personalise messages according to the stage of the funnel and accompany the lead with useful content until they are ready to take the plunge. 6. Your onboarding is not working. Sometimes they do convert... but you lose them right after. This also affects your CAC (cost of acquisition). If a customer unsubscribes in the first few days, all that effort and budget goes down the drain. That's why your funnel doesn't end with the sale. Onboarding should be designed to build trust, resolve doubts and activate the customer as soon as possible. A good initial experience multiplies retention and reduces your effective CAC. Now what? If you are attracting leads but not converting customers, don't keep spending more without reviewing the funnel. Often the solution is not to do more, but to do it better. Do you need help to diagnose and optimise your acquisition and conversion strategy? At Lebowski we can help you. Write to us and we will tell you how.<\/p>","protected":false},"author":1,"featured_media":2428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 tus leads no convierten y c\u00f3mo arreglarlo<\/title>\n<meta name=\"description\" content=\"Tienes leads, pero no convierten. Descubre las causas m\u00e1s comunes y c\u00f3mo mejorar tu conversi\u00f3n sin aumentar tu presupuesto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 tus leads no convierten y c\u00f3mo arreglarlo\" \/>\n<meta property=\"og:description\" content=\"Tienes leads, pero no convierten. Descubre las causas m\u00e1s comunes y c\u00f3mo mejorar tu conversi\u00f3n sin aumentar tu presupuesto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Lebowsky CMO\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T14:54:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T14:54:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lebowski CMO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lebowski CMO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/\"},\"author\":{\"name\":\"Lebowski CMO\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#\\\/schema\\\/person\\\/97b13fdb1384bc66f9bd19b7b21d6b02\"},\"headline\":\"Por qu\u00e9 tus leads no convierten (y c\u00f3mo solucionarlo sin gastar m\u00e1s)\",\"datePublished\":\"2025-06-30T14:54:38+00:00\",\"dateModified\":\"2025-06-30T14:54:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/\"},\"wordCount\":744,\"publisher\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/\",\"name\":\"Por qu\u00e9 tus leads no convierten y c\u00f3mo arreglarlo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png\",\"datePublished\":\"2025-06-30T14:54:38+00:00\",\"dateModified\":\"2025-06-30T14:54:39+00:00\",\"description\":\"Tienes leads, pero no convierten. Descubre las causas m\u00e1s comunes y c\u00f3mo mejorar tu conversi\u00f3n sin aumentar tu presupuesto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png\",\"contentUrl\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png\",\"width\":1200,\"height\":628,\"caption\":\"mejorar conversi\u00f3n de leads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/mejorar-conversion-leads-startups\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/lebowskicmo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por qu\u00e9 tus leads no convierten (y c\u00f3mo solucionarlo sin gastar m\u00e1s)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#website\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/\",\"name\":\"Lebowsky Agency\",\"description\":\"Servicios de Fractional CMO &amp; CSO para empresas\",\"publisher\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lebowskicmo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#organization\",\"name\":\"Lebowsky Agency\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/favicon.svg\",\"contentUrl\":\"https:\\\/\\\/lebowskicmo.com\\\/wp-content\\\/uploads\\\/favicon.svg\",\"width\":600,\"height\":600,\"caption\":\"Lebowsky Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/es.linkedin.com\\\/company\\\/lebowski-marketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lebowskicmo.com\\\/#\\\/schema\\\/person\\\/97b13fdb1384bc66f9bd19b7b21d6b02\",\"name\":\"Lebowski CMO\",\"sameAs\":[\"https:\\\/\\\/lebowskicmo.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why your leads don't convert and how to fix it","description":"You have leads, but they don't convert. Find out the most common causes and how to improve your conversion without increasing your budget.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/","og_locale":"en_GB","og_type":"article","og_title":"Por qu\u00e9 tus leads no convierten y c\u00f3mo arreglarlo","og_description":"Tienes leads, pero no convierten. Descubre las causas m\u00e1s comunes y c\u00f3mo mejorar tu conversi\u00f3n sin aumentar tu presupuesto.","og_url":"https:\/\/lebowskicmo.com\/en\/improve-conversion-startups-leads\/","og_site_name":"Lebowsky CMO","article_published_time":"2025-06-30T14:54:38+00:00","article_modified_time":"2025-06-30T14:54:39+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png","type":"image\/png"}],"author":"Lebowski CMO","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lebowski CMO","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/#article","isPartOf":{"@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/"},"author":{"name":"Lebowski CMO","@id":"https:\/\/lebowskicmo.com\/#\/schema\/person\/97b13fdb1384bc66f9bd19b7b21d6b02"},"headline":"Por qu\u00e9 tus leads no convierten (y c\u00f3mo solucionarlo sin gastar m\u00e1s)","datePublished":"2025-06-30T14:54:38+00:00","dateModified":"2025-06-30T14:54:39+00:00","mainEntityOfPage":{"@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/"},"wordCount":744,"publisher":{"@id":"https:\/\/lebowskicmo.com\/#organization"},"image":{"@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png","articleSection":["General"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/","url":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/","name":"Why your leads don't convert and how to fix it","isPartOf":{"@id":"https:\/\/lebowskicmo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/#primaryimage"},"image":{"@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png","datePublished":"2025-06-30T14:54:38+00:00","dateModified":"2025-06-30T14:54:39+00:00","description":"You have leads, but they don't convert. Find out the most common causes and how to improve your conversion without increasing your budget.","breadcrumb":{"@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/#primaryimage","url":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png","contentUrl":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/Por-que-tus-leads-no-convierten-y-como-solucionarlo-sin-gastar-mas.png","width":1200,"height":628,"caption":"mejorar conversi\u00f3n de leads"},{"@type":"BreadcrumbList","@id":"https:\/\/lebowskicmo.com\/mejorar-conversion-leads-startups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/lebowskicmo.com\/"},{"@type":"ListItem","position":2,"name":"Por qu\u00e9 tus leads no convierten (y c\u00f3mo solucionarlo sin gastar m\u00e1s)"}]},{"@type":"WebSite","@id":"https:\/\/lebowskicmo.com\/#website","url":"https:\/\/lebowskicmo.com\/","name":"Lebowsky Agency","description":"Fractional CMO &amp; CSO services for companies","publisher":{"@id":"https:\/\/lebowskicmo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lebowskicmo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/lebowskicmo.com\/#organization","name":"Lebowsky Agency","url":"https:\/\/lebowskicmo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lebowskicmo.com\/#\/schema\/logo\/image\/","url":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/favicon.svg","contentUrl":"https:\/\/lebowskicmo.com\/wp-content\/uploads\/favicon.svg","width":600,"height":600,"caption":"Lebowsky Agency"},"image":{"@id":"https:\/\/lebowskicmo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/es.linkedin.com\/company\/lebowski-marketing"]},{"@type":"Person","@id":"https:\/\/lebowskicmo.com\/#\/schema\/person\/97b13fdb1384bc66f9bd19b7b21d6b02","name":"Lebowski CMO","sameAs":["https:\/\/lebowskicmo.com"]}]}},"_links":{"self":[{"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/posts\/2427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/comments?post=2427"}],"version-history":[{"count":1,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/posts\/2427\/revisions"}],"predecessor-version":[{"id":2429,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/posts\/2427\/revisions\/2429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/media?parent=2427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/categories?post=2427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lebowskicmo.com\/en\/wp-json\/wp\/v2\/tags?post=2427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}