{"id":2435,"date":"2025-07-22T11:06:19","date_gmt":"2025-07-22T09:06:19","guid":{"rendered":"https:\/\/lebowskicmo.com\/?p=2435"},"modified":"2025-07-22T11:06:20","modified_gmt":"2025-07-22T09:06:20","slug":"optimise-startup-marketing-strategy","status":"publish","type":"post","link":"https:\/\/lebowskicmo.com\/en\/optimise-startup-marketing-strategy\/","title":{"rendered":"Stop everything or focus? How to optimise your marketing strategy without throwing it away"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In startups we grow in a hurry.<br><br>And when the marketing doesn't work, the red alert goes off:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What if we are not on the right track, what if we are investing wrongly, what if we stop everything and rethink from scratch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler: no need to reboot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is necessary to <strong>optimise with a head.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lebowskicmo.com\/en\/optimise-startup-marketing-strategy\/#%C2%BFEl_sindrome_Mucho_movimiento_poco_impacto\" >The syndrome? Too much movement, too little impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lebowskicmo.com\/en\/optimise-startup-marketing-strategy\/#%C2%BFLa_solucion_Antes_de_apagar_haz_diagnostico\" >The solution? Before shutting down, run diagnostics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lebowskicmo.com\/en\/optimise-startup-marketing-strategy\/#5_ajustes_que_pueden_cambiarlo_todo\" >5 settings that can change everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lebowskicmo.com\/en\/optimise-startup-marketing-strategy\/#%C2%BFY_si_el_problema_no_es_el_marketing\" >What if the problem is not marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFEl_sindrome_Mucho_movimiento_poco_impacto\"><\/span><strong>The syndrome? Too much movement, too little impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They tell us every week:<br><br>\"We are doing everything, but we don't know if it is working\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are not just talking about campaigns.<br><br>We are talking about <strong>an entire strategy<\/strong> without clear focus.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There is traffic... but few leads.<br><\/li>\n\n\n\n<li>There are leads... but they do not convert.<br><\/li>\n\n\n\n<li>There is a team... but no direction and no priorities.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And that's where the problems start, when each channel pulls to one side. When campaigns live disconnected from the real funnel, when the team executes without knowing if it gets closer to the target.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFLa_solucion_Antes_de_apagar_haz_diagnostico\"><\/span><strong>The solution? Before shutting down, run diagnostics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don't need a magic wand (or any other agency).<br><br>You need to stop, look closely and answer three questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>What is working (even if only a little)?<\/strong><strong><br><\/strong> Sometimes there are channels that bring quality but not volume. Or actions that convert without anyone having measured them.<br><\/li>\n\n\n\n<li><strong>What is disconnected from business objectives?<\/strong><strong><br><\/strong> A viral post is not growth if it doesn't convert. An event with a lot of people is useless if there is no follow-up afterwards.<br><\/li>\n\n\n\n<li><strong>What could be improved with a small adjustment?<\/strong><strong><br><\/strong> The copy, the timing of a campaign, the segmentation, the CTA... Sometimes it's not the idea that fails, it's the execution.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_ajustes_que_pueden_cambiarlo_todo\"><\/span><strong>5 settings that can change everything<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sharper messages: <\/strong>If you don't connect with the client's real pain, everything else falls away.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus on the channels that really bring in business: <\/strong>Not all channels are suitable for your stage. Sometimes you only need 1 or 2 that do their job well.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alignment with (real) sales: <\/strong>Marketing cannot go it alone. If sales says that leads are no good, you have to listen and adjust.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li><strong>KPIs that matter:<\/strong> Forget vanity. Look at CAC, channel conversion, and time-to-convert.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A funnel that flows: <\/strong>From the first click to the closing, everything has to be connected: message, content, timing, nurturing?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_si_el_problema_no_es_el_marketing\"><\/span><strong>What if the problem is not marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Often the problem is not that the team does not know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is that <strong>no one has defined the way.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's what we do in Lebowski as a <a href=\"https:\/\/lebowskicmo.com\/en\/fractional-cmo-model-spain-the-benchmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fractional CMO<\/a>.<br><br>We are not here to add to the noise.<br><br>We are here to focus, align and make marketing work as a system, not as a tombola.<br><br>You don't need to turn it all off.<br><br>You need to understand what to keep, what to sharpen and what to cut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why optimise <strong>is not cutting back<\/strong>.<br><br>It's deciding what moves the business... and what doesn't.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In startups we grow in a hurry. And when marketing doesn't work, the red alert goes off: \"What if we're not on the right track? What if we're investing the wrong way? What if we stop everything and rethink from scratch?\" Spoiler: no need to restart. The syndrome? A lot of movement, little impact We hear it every week: \"We're doing everything, but we don't know if it's working\". And we're not just talking about campaigns. We're talking about an entire strategy without a clear focus. And that's where the problems start, when each channel pulls to one side. When campaigns live disconnected from the real funnel, when the team executes without knowing if it is getting closer to the objective. The solution? You don't need a magic wand (or another agency). You need to stop, take a closer look and answer three questions: 5 adjustments that can change everything What if the problem isn't marketing? Often the problem is not that the team doesn't know. It's that no one has defined the way. That's what we do at Lebowski as Fractional CMO. We don't come to add more noise. We come to focus, align and make marketing work as a system, not a tombola. You don't need to turn it all off. You need to understand what to keep, what to sharpen and what to cut. Because optimising is not cutting. It's deciding what drives the business... and what doesn't.<\/p>","protected":false},"author":1,"featured_media":2436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo optimizar tu estrategia de marketing sin apagarlo todo<\/title>\n<meta name=\"description\" content=\"Optimiza tu estrategia de marketing sin apagarlo todo. 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