{"id":2439,"date":"2025-07-29T09:14:40","date_gmt":"2025-07-29T07:14:40","guid":{"rendered":"https:\/\/lebowskicmo.com\/?p=2439"},"modified":"2025-07-29T09:14:41","modified_gmt":"2025-07-29T07:14:41","slug":"startup-growth-strategies","status":"publish","type":"post","link":"https:\/\/lebowskicmo.com\/en\/startup-growth-strategies\/","title":{"rendered":"3 growth strategies for startups that have already validated their product"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When a startup validates its <strong>product-market fit<\/strong>The team often feels a mixture of relief and giddiness. Relief because the product works and the market wants it. Vertigo because now comes the most difficult step: <strong>climb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have seen it many times: enthusiasm translates into opening every possible channel, launching a thousand campaigns at once or hiring more people all at once. And the result is usually the same: <strong>lots of movement, little real growth<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Growing up is not about doing more of the same or spending more. It's about choosing the <a href=\"https:\/\/lebowskicmo.com\/en\/strategic-marketing-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>growth strategies<\/strong><\/a> suitable for your stage, your equipment and your budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article we tell you about 3 proven strategies that we have applied (and seen work) in startups that were just at that point: they had validated their product and needed to <strong>moving from chaos to solid and sustainable growth<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lebowskicmo.com\/en\/startup-growth-strategies\/#1_Optimiza_tu_funnel_de_adquisicion_y_conversion\" >1. Optimise your acquisition and conversion funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lebowskicmo.com\/en\/startup-growth-strategies\/#2_Potencia_la_retencion_y_el_LTV_de_tus_clientes\" >2. Boost your customer retention and LTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lebowskicmo.com\/en\/startup-growth-strategies\/#3_Abre_nuevos_canales_de_adquisicion_de_forma_estrategica\" >3. Strategically open new procurement channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lebowskicmo.com\/en\/startup-growth-strategies\/#Metricas_clave_que_no_puedes_perder_de_vista\" >Key metrics to keep an eye on<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimiza_tu_funnel_de_adquisicion_y_conversion\"><\/span><strong>1. Optimise your acquisition and conversion funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the product has been validated, the first objective is to increase the volume of users or customers in a profitable way. To do this you need a <strong>acquisition funnel<\/strong> of course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define where your traffic comes from (channels):<\/strong> If you don't know where your users are coming from, you won't know what is working and what is just noise.<br><\/li>\n\n\n\n<li><strong>Measure how leads convert at each stage:<\/strong> Check how many are progressing from one phase to the next to detect where opportunities are falling through.<br><\/li>\n\n\n\n<li><strong>Adjust messages and friction points:<\/strong> Small changes in copy, offer or process can make the difference between a lead moving forward and a lead being lost.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong> If you invest in paid media but your lead-to-customer conversion rate is low, perhaps the problem is not the channel, but your value proposition. A small adjustment in the copy or offer can improve the conversion rate. <a href=\"https:\/\/lebowskicmo.com\/en\/reduce-cac-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CAC<\/strong><\/a><strong> (Cost of Customer Acquisition)<\/strong> without increasing expenditure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Potencia_la_retencion_y_el_LTV_de_tus_clientes\"><\/span><strong>2. Boost your customer retention and LTV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Growth depends not only on attracting new customers, but also on retaining and increasing the number of customers. <strong>Lifetime Value (LTV)<\/strong> of those you already have.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve onboarding so that the user quickly understands the value of your product.<br><\/li>\n\n\n\n<li>Devises strategies for <strong>engagement<\/strong> (emails, content, notifications) so that they use your product frequently.<br><\/li>\n\n\n\n<li>Offer upsells or premium plans that increase the average ticket.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fact:<\/strong> Increasing retention by 5% can increase profits by between 25% and 95% depending on<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener\"> Harvard Business Review<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Abre_nuevos_canales_de_adquisicion_de_forma_estrategica\"><\/span><strong>3. Strategically open new procurement channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not all <a href=\"https:\/\/lebowskicmo.com\/en\/channels-acquisition-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\">channels<\/a> are for all startups. Once your main channel is working, it's time to open new avenues... but with your head:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organic channels:<\/strong> SEO, content marketing or partnerships can complement your paid media.<br><\/li>\n\n\n\n<li><strong>Qualitative outbound:<\/strong> If you sell B2B, outbound campaigns (well targeted) can open up opportunities.<br><\/li>\n\n\n\n<li><strong>Events and relationships:<\/strong> In some sectors, events and networking generate high quality leads.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Council:<\/strong> uses the method <strong>Bullseye Framework<\/strong>. Evaluate all possible channels, select 2-3 promising ones, run small tests for a few weeks and duplicate only on the ones that work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metricas_clave_que_no_puedes_perder_de_vista\"><\/span><strong>Key metrics to keep an eye on<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CAC:<\/strong> How much does it cost you to attract a new customer?<br><\/li>\n\n\n\n<li><strong>LTV:<\/strong> How much does that customer leave you during the entire relationship with your startup?<br><\/li>\n\n\n\n<li><strong>Conversion rate:<\/strong> What percentage progresses through each stage of the funnel?<br><\/li>\n\n\n\n<li><strong>Retention:<\/strong> Do they stay with you or do they leave after the first use?<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Scaling a startup is not about doing more things. It's about prioritising actions that have a real impact on the business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adjust the funnel.<br><\/li>\n\n\n\n<li>Retain and build customer loyalty.<br><\/li>\n\n\n\n<li>Gradually open new channels.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you apply these <strong>growth strategies<\/strong> with judgement, you will have more income and less wear and tear.<\/p>","protected":false},"excerpt":{"rendered":"<p>When a startup validates its product-market fit, the team often feels a mixture of relief and giddiness. Relief because the product works and the market wants it. Vertigo because now comes the most difficult step: scaling up. We have seen it many times: enthusiasm translates into opening all possible channels, launching a thousand campaigns at once or hiring more people all at once. And the result is usually the same: a lot of movement, little real growth. Growth is not about doing more of the same or spending more. It's about choosing the right growth strategies for your stage, your team and your budget. In this article we tell you about 3 proven strategies that we have applied (and seen work) in startups that were just at that point: they had validated their product and needed to move from chaos to solid and sustainable growth. 1. Optimise your acquisition and conversion funnel Once the product has been validated, the first objective is to increase the volume of users or customers in a profitable way. For this you need a clear acquisition funnel: Example: If you invest in paid media but your conversion rate from lead to customer is low, maybe the problem is not the channel, but your value proposition. A small adjustment in the copy or offer can improve CAC (Customer Acquisition Cost) without increasing spend. 2. Boost your customer retention and LTV Growth depends not only on acquiring new customers, but also on retaining and increasing the Lifetime Value (LTV) of those you already have. Fact: Increasing retention by 5% can increase profits by 25% to 95% according to Harvard Business Review. 3. Strategically open new acquisition channels Not every channel is for every startup. Once your main channel is working, it's time to open new avenues... but with your head: Tip: use the Bullseye Framework. Evaluate all possible channels, select 2-3 promising ones, run small tests for a few weeks and only duplicate on the ones that work. Key metrics you can't lose sight of Scaling a startup is not about doing more things. It's about prioritising actions that have a real impact on the business. If you apply these growth strategies judiciously, you will have more revenue and less attrition.<\/p>","protected":false},"author":1,"featured_media":2440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 estrategias de crecimiento para startups que quieren escalar<\/title>\n<meta name=\"description\" content=\"Descubre 3 estrategias de crecimiento para startups que ya han validado su producto. 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