We’re not talking about starting a business from the outside. We’ve been on the inside.
Lebowski stems from a particular way of understanding business: good strategies are only valuable when they translate into decisions and results.
Our experience combines over a decade of building business at Apple, leading start-ups and providing strategic support to companies at various stages of growth.
We have worked from within, making decisions, building teams and tackling the challenges that arise when a business needs to grow.
Today, we’re passing on that experience to entrepreneurs and businesses looking for more than just advice: judgement, leadership and genuine commitment.
My career began at Apple, where I spent more than ten years working in B2B business development, team leadership and commercial growth.
I then made the move into the start-up ecosystem, taking part in innovation projects and leading Perif.ai – a start-up specialising in artificial intelligence for the insurance sector – as CEO.
That combination of experiences allowed me to gain an insight into two very different worlds: the business discipline of a large company and the pace, uncertainty and need to prioritise found in a start-up.
At Lebowski, I support founders and management teams in identifying opportunities, making better decisions and building marketing and sales systems that contribute to business growth.
My approach to work is based on a firm belief: you don’t need to do more things, but rather to identify which ones are worth doing and make them happen.
We analyse the business, its objectives and its constraints before recommending courses of action. We do not start with off-the-shelf solutions.
We identify where it is worth focusing our time, resources and effort in order to achieve measurable progress.
We work alongside founders and teams to turn strategic decisions into concrete actions.
If you need to weigh up options, structure your growth or bring in senior expertise in marketing and sales, let’s start with a chat.
We’ll analyse your situation and see if it makes sense for us to work together.
