We know what it takes to build a business
Lebowski is born from experience working inside real businesses: from 10 years at Apple to creating and growing startups and own projects.
Today we help entrepreneurs and growing businesses make better decisions, gain focus and execute strategies that create real impact.
I have been working for more than 10 years in environments where growth, strategy and execution go hand in hand.
During that time I have developed teams and new business areas at Apple, as well as leading projects with more than €2M of investment, as CEO of Perif.ai, a startup specialising in AI applied to the insurance sector.
Today I accompany entrepreneurs and growing companies helping them to gain clarity, validate opportunities and build strategies focused on real growth.
I believe much more in executing, learning fast and staying focused than in perfect plans.
Outside of work, I enjoy nature, my dogs and winter sports and 
