Marketing, sales and growth ideas and strategies for start-ups looking to take their business to the next level
When a startup validates its product-market fit, the team often feels a mixture of relief and giddiness. Relief because the product works and the market wants it. Vertigo because now comes the most difficult step: scaling up. We have seen it many times: enthusiasm translates into opening all channels...
In startups we grow in a hurry. And when marketing doesn't work, the red alert goes off: "What if we're not on the right track? What if we're investing the wrong way? What if we stop everything and rethink from scratch?" Spoiler: no need to restart. You need to optimise with your head. The syndrome? A lot of movement,...
Leads that don't convert? Campaigns that are launched for the sake of launching? Eternal meetings without focus? It's not always the team's fault. In many startups, the marketing team is not failing... it's exhausted. Saturated with tasks, without a clear strategy and pushed to do "everything" non-stop. The result? Burnt out people,...
Generating more leads is of little use if those contacts do not ultimately turn into opportunities and customers. Lead conversion measures precisely our ability to transform a potential customer’s initial interest into a relevant commercial action: a meeting, an opportunity, a proposal and, ultimately, a sale. When...
In the startup world, there is a metric that can charm (or scare) any investor: the CAC. Or, in other words, the Cost of Customer Acquisition. Paying too much to get a customer is one of the fastest ways to burn your budget. But beware: trying to lower it to...
"We have a good product, a dedicated team and even some budget... but we have no idea where to start with the marketing. If you're a founder, this phrase will sound painfully familiar. Marketing strategy is that elephant in the room that everyone sees, but few know how to...
In the first few months of a startup, every marketing decision counts. And if there's one thing that can make the difference between scaling or stagnating, it's choosing your acquisition channels wisely. It's not about doing everything. It's about doing what works. And doing it well. In...
Is your startup growing, but your marketing isn't keeping pace? Do you feel like you're executing a lot but without a clear direction? Then it's time to get serious about strategic marketing for startups. In this article we tell you: Spoiler: if you're winging it every quarter, you need to. What is the...
We were recently interviewed by El Referente and we took the opportunity to talk about what moves us: helping startups to scale their marketing with direction, focus and without fixed structures that do not adapt to their reality. You can read the full interview here, but we wanted to extract the most important...
Measuring the success of a startup is not just about looking at the money in the account or the number of followers on networks. It's about understanding if what you're building makes sense, if it's growing and if it's ready to scale. And for that, you need KPIs. What are KPIs and how do you...
