Cool content on marketing for Startups
En el mundo startup, hay una métrica que puede enamorar (o espantar) a cualquier inversor: el CAC. O lo que es lo mismo, el Coste de Adquisición de Cliente. Pagar demasiado por conseguir un cliente es una de las formas más rápidas de quemar presupuesto. Pero ojo: intentar bajarlo a...
"We have a good product, a dedicated team and even some budget... but we have no idea where to start with the marketing. If you're a founder, this phrase will sound painfully familiar. Marketing strategy is that elephant in the room that everyone sees, but few know how to...
In the first few months of a startup, every marketing decision counts. And if there's one thing that can make the difference between scaling or stagnating, it's choosing your acquisition channels wisely. It's not about doing everything. It's about doing what works. And doing it well. In...
Is your startup growing, but your marketing isn't keeping pace? Do you feel like you're executing a lot but without a clear direction? Then it's time to get serious about strategic marketing for startups. In this article we tell you: Spoiler: if you're winging it every quarter, you need to. What is the...
We were recently interviewed by El Referente and we took the opportunity to talk about what moves us: helping startups to scale their marketing with direction, focus and without fixed structures that do not adapt to their reality. You can read the full interview here, but we wanted to extract the most important...
Measuring the success of a startup is not just about looking at the money in the account or the number of followers on networks. It's about understanding if what you're building makes sense, if it's growing and if it's ready to scale. And for that, you need KPIs. What are KPIs and how do you...
The end of a quarter is not just a time for analysis: it's an opportunity to drive results and close with impact. If you're wondering how to close Q2 in marketing, this article will give you actionable ideas, especially focused on startups and teams that can't afford to improvise. 1. Review...
Growth strategies for tech startups Scaling a tech startup is one of the biggest challenges for any entrepreneurial team. It's not just about having a great product, but also about building a sustainable growth engine to multiply customers, revenue and market presence. If you are looking for...
Launching a startup is not just about having a good idea and waiting for magic to happen. It doesn't work like that. If you want your project to grow, connect and sell, you need more than just enthusiasm: you need a startup marketing plan that is well thought-out, well-executed and tailored to your business.
In the startup ecosystem in Spain, every success story has something in common: vision, courage... and a marketing strategy that doesn't take the motorway, but dares to take the back roads to find its own path. And the fact is that from that idea you write down on a...
