We were recently interviewed in El Referente and we took the opportunity to talk about what moves us: helping startups to scale their marketing with direction, focus and without fixed structures that do not adapt to their reality.
You can read the full interview hereWe wanted to extract the key ideas and tell you from the inside why we are committed to the model. Fractional CMO.
1. Marketing without direction costs moneyo
Many startups have a team, a budget and good intentions, but they keep improvising. They lack someone to set order, priorities and know what to do with each phase of the business. This is where the role of the Fractional CMO comes in.
Fractional CMO is not consultancy: it is real involvement.
We don't give a strategy and disappear. We integrate, lead and execute from within, aligned with the team. It's C-level marketing management, without the need to hire full-time.
3. Same impact, less fixed cost
One of the great benefits of the fractional model is optimisation: startups pay only for the time and expertise they need. Without compromising on quality or results.
4. We adapt to the moment of each startup
A seed stage startup is not the same as a Series A startup. Our approach changes depending on the stage, the priority channel, the internal team and the available budget. We design strategies that make sense today and can scale tomorrow.
5. The model is already working in the US (and here too).
In the United States, the growth of the Fractional CMO model is unstoppable. We have brought it to Spain adapted to the local context, and in less than a year we have already worked with startups such as Vitaance, South Summit o Bamboo Energy.
6. Our differential value: experience + execution
We come from startups and corporations, and that allows us to understand how people think from the inside. We roll up our sleeves, we don't delegate to third parties and we prioritise impact over embellishment. No plans that remain in a PDF.
7. The relationship with our customers is close (really).
We are not suppliers. We are part of the team. And you can see it in the trust, in the fluidity, and in the fact that they even invite us to their Christmas dinners. Literally.
Want to know more about how we work or if this model can fit your startup?
Read the full interview in El Referente and/or write to us. We love good conversations with entrepreneurs who build with their heads.