"We have a good product, a dedicated team and even some budget... but we have no idea where to start with marketing."
If you are a founder, this phrase will be painfully familiar to you.
Marketing strategy is that elephant in the room that everyone sees, but few know how to move.
And it's not because you don't want to. It's because you don't have the life.
Because you need to focus on the product, on customers, on the team... and honestly, who has time to stop and design a plan with funnels, key messages and well-tied channels?
That's where the art of outsource the marketing strategy.
Externalising? Isn't that like delegating and forgetting?
Spoiler: no.
Externalising the strategy no is to let go of the brown and expect miracles. It is adding senior leadership to the teamwithout having to hire a full-time CMO or spend six months on onboarding.
It's like having a co-driver who not only tells you where to turn, but also knows how to read the map, check the engine and put gas in without going over budget.
When does it make sense to outsource?
A hint: when marketing starts to hurt.
- You have individual actions (SEO, paid, content...) but you don't know how they fit together.
- You want to grow, but you don't know where to start.
- Your team executes a lot, but without a clear direction.
- You are about to launch something big and you need focus.
- You've tried a thousand things and the CAC is still sky high.
Sound familiar? That's right.
What are the advantages of outsourcing marketing strategy?
In addition to not to go crazyThere are very concrete benefits:
✅Cost savings: a Fractional CMO You get it for much less than a full-time profile, and with no long-term commitments.
✅External visionsomeone who sees your business with different (but experienced) eyes.
✅Actionable approachNo more endless PDFs with pretty words. We are talking about strategies with feet, head and action plan.
✅SpeedWhile you focus on the product, someone else is already aligning your channels, messages and objectives.
How can this be done without ending in disaster?
Good question. Here are some steps that we apply from Lebowski:
- Rapid diagnosisWhat are you doing, what is working for you and what is not.
- Landing in your contextBusiness model, average ticket, sales cycle, etc.
- Strategy designDefinition of objectives, audiences, key messages and channels.
- Operational planwhat is done, when and by whom.
- Continuous accompaniment: review, optimisation and focus. Nothing to leave you on your own.
What kind of startups do it?
- Those who are in growth phase and need to accelerate.
- Those that have achieved product-market success and want to scale up headlong.
- Those with an implementation team, but no strategic figure.
- Those who cannot (or do not want to) hire a CMO right now.
Spoiler: also those that have already tried with agencies and have ended up frustrated.
What if you don't outsource?
Nothing serious. Just that you will probably go on:
❌ Patching up instead of taking decisions.
❌ Changing channels every two weeks.
❌ Asking juniors to decide the future of your brand.
❌ Wondering why marketing is not taking off.
Outsourcing your marketing strategy is not giving up. It's about getting serious.
It's accepting that you can't handle everything, and that a good co-driver can make the difference between going forward or going round in circles.
If you think the time has come for your startup, here we are. With focus, method and the desire to roll up our sleeves.
Do you want to know how we work? Schedule a discovery call and we watch it together.