Meet the startups that already know what it's like to work with Lebowski
Founded by Cristina, Manel and Mattia as a technology spin-off of an IREC research project in Catalonia, Bamboo Energy has developed an AI-based energy optimisation platform, with the aim of contributing to the promotion of a new decentralised energy model based on renewable sources.
Situation at the start of the project (04/2024): They lacked a CMO and needed a marketing plan to internationalise their operations in European markets, as well as a strategy and tactics to gain a foothold in the Spanish market with new customers and retain existing ones.
Current situation (10/2024): INT and NAC marketing plan for B2B with implementation of methodology and funnels for lead prospecting and closing sales, achieving the 70% SQLS target in 3 months and creating a pipeline of more than €1M.
Created by Manu Docavo and Blanca Travesí in 2020 and based in Madrid, U4 is the ideal platform that connects undergraduate and master's degree students with restless companies that wish to collaborate with young people to develop internal innovation projects and challenges, through the TFG/Ms.
Situation at the start of the project (03/2024): They lacked a CMO and needed a powerful marketing plan to grow their business and student recruitment in a sustained way over time.
Current situation (10/2024): General marketing plan for B2C and B2B, implementation of B2B methodology for lead generation and sales closure, substantial improvement of your brand positioning, growth in student registration 30% YTD and much more.
Co-founded and led by Ana Zamora since 2021, Vitaance has become one of the most innovative Spanish insutechs offering flexible compensation programmes for employees, where employees decide how to spend those benefits, thus improving employee satisfaction with easily accessible technology services.
Situation at the start of the project (06/2024): needed help to explore new strategies for lead generation and sales to improve their 2024 results.
Current situation (10/2024): Expansion of B2B lead acquisition channels through SEO and Paid media marketing. In just 3 months with SEO we have increased the total number of users of the website by 3,410.5%. With performance, 40% more SQLS have been generated.
