How to create a marketing plan for startups

Launching a startup is not just about having a good idea and waiting for magic to happen. It doesn't work like that. If you want your project to grow, connect and sell, you need more than just enthusiasm: you need a startup marketing plan that is well thought out, well executed and adapted to your reality. And no, we're not talking about presentations full of fancy words that go nowhere. We're talking about understanding your business, your market and your people, and building a strategy that makes sense, that you can put in place now and adjust as you go along without going crazy. In this article we are going to guide you step by step so that you can design this plan with your head, with focus and with your feet on the ground. Because marketing, when done well, doesn't just sell: it creates value. Why is it important to have a marketing plan for your startup? OK, first of all: without a marketing plan, you're going in blind. And in the startup world, going aimlessly is not an option. It's not just about "making noise" or being on social media because everyone else is doing it. It's about being clear about who you're targeting, how you're going to reach those people and what you want them to do when they find you. A good marketing strategy will help you: Think of it this way: launching a startup is chaotic enough as it is. Having a marketing plan not only sorts out your ideas, it gives you a solid foundation to build on. And that, believe me, makes the difference between growing in a meaningful way or getting burnt out. The step-by-step to create the marketing plan for your startup Now that we are clear on why you need a plan, let's get down to business. We're not here to complicate things with endless theories or models that only big consultancies understand. This is what you really need to build a solid marketing strategy from scratch. Define your purpose and objectives 2. Know your audience 3. Analyse the market and your competition 4. Choose your channels and tactics 6. Design an action plan 7. Measure, learn and adjust And having a marketing plan for your startup is not an "extra", it is a necessity. It is what allows you to stop improvising, make decisions with criteria and build something that not only works today, but also has a future. And yes, getting it right takes time, head and focus... but you don't have to do it alone. At Lebowski we work as Fractional CMO, which means we get into the kitchen of your business to help you build and execute a marketing strategy as if we were part of your team (because we are). No jargon, no posturing, no remote consulting: side by side, with strategy, experience and real commitment. If your startup is ready to stop shooting in the dark and start growing in a meaningful way, you know where to find us. We help you move from intuition to plan, and from plan to results.

5 Success stories of startups in Spain

In the startup ecosystem in Spain, every success story has something in common: vision, courage... and a marketing strategy that does not take the motorway, but dares to take the back roads to find its own path. From that idea you jot down on a napkin to becoming a benchmark in the sector is a long road full of obstacles. Believe me, we know it well. In this article we didn't want to focus on impossible unicorns or spectacular investment rounds (although some do fall). We want to talk about Spanish startups that have managed to make marketing a real tool for growth. Teams that understood that branding is not just a pretty logo, and that a good narrative can be worth more than a thousand ads. If you're looking for real inspiration, examples that combine strategy with humanity and creativity with results, stick around. Here are some startups that are making it big... And how they're doing it. What is a startup? But before we get into the subject, let's take it step by step... What exactly is a startup? What differentiates it from a traditional company? A startup is an early-stage company that seeks to grow fast, usually with an innovative and scalable business model. It does not follow the beaten track: it experiments, learns and adapts in record time. Unlike a traditional company, it lives in trial and error mode, with limited resources but a lot of ambition. And in this journey, marketing is not a decoration, it is the essential part. 5 Examples of successful Spanish startups 1. Bamboo Energy Sector: Energy Why it stands out:In a sector as technical as the energy sector, Bamboo Energy has managed to find its own voice. Its proposal is powerful: to help manage energy demand in a more intelligent, flexible and sustainable way. But what is really interesting is how they communicate it. Far from a cold or hyper-technological discourse, Bamboo has opted for an approachable, clear and human narrative, without losing depth. They know that their audience is not only engineers, but also business decision-makers, institutions and citizens who want to understand what the energy transition is all about. Marketing in action: Bamboo Energy is an example of how marketing can be a tool for education and positioning, even in highly technical sectors. 2. Playtomic Sector: Sport Why it stands out: In the midst of padel fever, Playtomic did not limit itself to being an app for reserving courts: it built a digital sports community. They understood that amateur sport is not just about sweating and competing, but also about socialising, organising plans and feeling part of something. Their growth has been unstoppable in Spain and Europe, and a lot has to do with how they have approached their marketing. Marketing in action: Playtomic doesn't just make it easy to play, it makes you want to play. Their marketing understands sport as a social plan, and that makes them more than just a booking app. 3. Freshly Cosmetics Sector: ecommerce Why it stands out: What started as a natural cosmetics brand sold online is now one of the major DTC (direct-to-consumer) benchmarks in Spain. Freshly Cosmetics has been able to build not just a shop, but a loyal community, with marketing based on transparency, sustainability and an aesthetic that appeals to the eye. In a saturated sector, Freshly did not shout louder, but spoke louder. And it worked. Marketing in action: Freshly shows that doing things well also sells. With honest, visually powerful and customer-focused marketing, they have created a brand that is not only liked, but recommended. 4. Heura Foods Sector: Foodtech Why it stands out: If marketing were a martial art, Heura would be a black belt. This startup doesn't just sell plant-based products: it sells a cause, a community and a food revolution. It's not just branding; it's activism. They have achieved what many brands dream of: to be loved and discussed in equal parts, with a brand identity that enters the public conversation without fear and without asking permission. Marketing in action: Heura is not a brand that tries to be liked by everyone. It is a brand with an identity, with clear values and a marketing strategy that is not afraid to be uncomfortable if it means moving forward. 5. Platano Melón Sector: eCommerce Why it stands out:Talking about pleasure without taboos and selling sexual products without falling into clichés and clichés is not easy. But Plátano Melón has managed to do it with naturalness, humour and a lot of brand intelligence. They have positioned themselves as a benchmark brand in sexual wellness, breaking barriers and generating conversation in networks, media and environments where this was not talked about before... at least not so openly. Marketing in action: What all these Spanish startups have in common is not just innovation or growth. It is that they have understood that marketing is not just the icing on the cake, it is an essential part of the cake. So if you are setting up a startup, or you are already up and running and you feel that your message is not getting through... don't look for magic formulas. Look for clarity, consistency and a story worth telling. And if you need someone to help you tell it without smoke and jargon, you know where to find us.