Finding the Fractional CMO perfect for your startup is not just about seeking expertise. It's a strategic decision that can make or break your business. A good Fractional CMO not only leads your marketing, but also becomes an extension of your team, providing clarity, direction and results.
But how do you make sure you're choosing the right one? Here are the keys.
Define your business needs
Before you start looking, ask yourself this question: what does my company need right now?
- Do you need a marketing strategy from scratch?
- Looking to optimise existing campaigns?
- Do you want to expand into new markets?
Having clarity will help you find a Fractional CMO with the right approach and skills to solve your real problems.
What skills should a Fractional CMO have?
- Born strategist: is not just someone who launches campaigns; he or she is someone who understands how all the pieces of the business fit together, from brand positioning to the sales funnel.
- Practical and agile approach: doesn't stop at ideas, it executes fast and measures, analyses and adjusts to make every euro count.
- Adaptability: has to move with you, adjusting to new challenges, budgets and opportunities.
- Multi-sectoral experience: Working with someone who has been in multiple industries is a plus. It brings fresh knowledge and a diverse perspective.
- Leadership and mentoring: is not just there to get the job done. He also guides your team, teaches them and ensures that everyone is aligned with the objectives.
Individual consultant vs. specialised consultancy
Working with an individual Fractional CMO may be useful in the short term, but if you think about the future, a consultancy has much more to offer. Why?
- Team behind the leader: It is not just one person; it is a team with diverse perspectives and experience.
- Scalability: As your startup grows, a consultancy can adapt the services to your new needs.
- Integral solutions: In addition to marketing, it can offer support in related areas such as sales or technology.
Compatibility with your equipment: A key factor
A Fractional CMO is not just an external supplierbut a strategic member of your team.
Find someone who can:
- Communicate effectively with all levels of the company.
- Understand the culture and values of your start-up.
- Integrate as an internal leader and not just as an external advisor.
Why is Lebowski your best choice?
At Lebowski, we are proud to be the first consultancy firm in Spain to specialise in Fractional CMO services.
- Strategic and tailor-made approach
We analyse the needs of each startup and design customised solutions. - Specialised and scalable equipment
Not only do you work with a Fractional CMO, but with a team of marketing, sales and technology experts. - Measurable results and constant optimisation
Our goal is to maximise every euro invested in marketing and accelerate the growth of your business.
Do you want to know more? Let's talk and find out how we can boost your marketing together.