We bid farewell to the MWC 2025 in BarcelonaAs always, full of ideas, trends and lessons that we want to apply to our startups.
But where to start? The team of Lebowski CMO has been taking notes during the Mobile World Congress 2025 on everything that will shape the future of the marketing for startups.
Want to keep your company at the cutting edge? Here are 8 strategies to apply these innovations to your business. Get out your pen and paper and... Let's get down to business!
1. Mobile Marketing and 5G: Real-time User Experience
If anything has marked the Mobile World Congress (MWC) 2025 has been the demonstration of how advanced 5G is revolutionising the mobile marketingThe new strategy will allow for more agile and personalised strategies.
If you have a startup this technology offers you the opportunity to improve the user experience through real-time content, more fluid interactions and more accurate targeting.
Advanced 5G enables more agile and personalised mobile marketing strategies. Startups can leverage it to optimise the user experience with real-time content (such as live broadcasts of events, product demonstrations, tutorials...), smoother interactions and accurate segmentation (because it will have the ability to process large volumes of data in real time).
MWC 2025 highlights:
- Samsung and AI in smartphones: Samsung presented how artificial intelligence, powered by 5G, can transform the use of smartphones with features such as automatic photo editing and personalisation of the device according to the user. A clear demonstration of the potential of these technologies in mobile marketing.
- 5G private networks and their industrial impact: It discussed how private 5G networks could account for up to half of industry growth by 2030, highlighting their potential to transform sectors such as manufacturing and logistics, and how this can influence specific marketing strategies for these areas.
- End-to-end solutions with drones and 5G: Telefónica presented a demonstration of drone services supported by its high-performance 5G network, showing how the integration of these technologies can open up new opportunities in data collection and marketing strategies based on real-time information.
2. Artificial Intelligence: Automation and Personalised Content
Another of the main protagonists of the MWC 2025 was, unsurprisingly, artificial intelligence, which is undoubtedly transforming the world of work. startup marketing.
On the one hand, generative AI makes it possible to automate the production of content. During the Mobile World CongressFor example, tools were presented that are able to generate personalised content on a large scale, allowing marketing campaigns to be more efficient. In addition, these tools can analyse large volumes of data to identify consumer trends and preferences and this makes it much easier (and much easier) to create marketing strategies more accurate. For example, Motorola introduced "Moto AI within its Smart Connect platform, which facilitates the drafting of texts and the creation of presentations using voice commands, streamlining creative and operational processes.
They also highlighted success stories of companies that implemented virtual assistants to improve their customer service. With these tools you can not only increase customer satisfaction, but also optimise your startup's resources and reduce operating costs. In this case, the Vall d'Hebron University Hospital implemented "Lolaa virtual assistant that monitors prostate cancer patients, collecting health indicators and anticipating possible complications.
3. Hardware innovation: Foldable devices and wearables
In the Mobile World Congress 2025innovative devices such as foldable smartphones (Huawei presented the Mate XT Ultimate DesignThe world's first commercial triple foldable smartphone) and wearables were highlighted as key tools to enrich the brand experience and interactive marketingo. So if I were you, I would consider how you can take advantage of these technologies to offer more immersive and engaging experiences to your users. Have you drawn a blank? Here are some ideas:
- Development of adapted applicationsCreate apps that take advantage of the extended screens of foldable smartphones to deliver richer user experiences, such as interactive catalogues or 3D product demonstrations.
- Wearable-based marketingDesign campaigns that use the capabilities of wearables to send personalised reminders, location-based offers or brand-related fitness challenges.
4. Sustainable Marketing: The Impact of Green Tech on StartupsSustainability & Green Tech: Responsible Marketing
Another central theme of the MWC 2025 were sustainability and green technology. Formulas were presented for companies to integrate these responsible practices in their marketing strategyThe company is increasingly aligning itself with the expectations of consumers who are more and more aware of the importance of protecting the environment.
How can my startup develop marketing strategies that reflect a genuine commitment to sustainability? Aim!
- Develop sustainable productsThe use of recycled or environmentally friendly materials in the design and manufacture of products can be very appealing to environmentally conscious consumers.
- Be transparent in your supply chainOpenly communicating your sustainable and ethical practices will strengthen customer trust and loyalty.
- Awareness-raising campaignsThe following is an example of a branding initiative: launching initiatives that educate consumers about the importance of sustainability and how the company contributes to this cause can enhance the brand image.
Sustainable innovations presented at MWC 2025
Several companies were highlighted for their green initiatives during the event:
- Infinix and its solar energy technology: Infinix presented a prototype of a solar-powered mobile phone, using perovskite photovoltaic cells and AI algorithms to optimise energy harvesting both indoors and outdoors. This innovation allows users to charge their devices in a more sustainable way, reducing reliance on traditional energy sources.
- Belkin and recycled materials: Belkin announced that several of its most popular chargers and cables will incorporate 85-90% post-consumer recycled (PCR) materials for product casings. In addition, these accessories will be certified to the Global Recycling Standard and sold in plastic-free packaging, which could reduce CO₂ equivalent emissions from these materials by up to 85%.
5. Metaverse and Immersive Marketing: Personalisation with AI
AI-based personalisation and metaverse commerce open up new opportunities to connect with audiences. During the Mobile World Congress (MWC) 2025In addition, a number of companies presented developments that exemplify these trends.
Indeed, the metaverse is establishing itself as an emerging platform for digital commerce, offering virtual environments where brands can interact immersively with consumers. In the MWC 2025key trends were highlighted in the immersive marketing in the metaverseThe use of digital assets, such as the creation of personalised experiences, the use of NFTs and digital assets, the implementation of virtual marketplaces and gamification to encourage the active participation of users.
So your startup can't fail to take advantage of AI-based personalisation to develop marketing campaigns that adapt in real time to user preferences and behaviours, improving effectiveness and customer satisfaction.
You may also consider exploring the metaverse as a sales channel that allows you to create immersive brand experiences, such as virtual shops or interactive events, that attract new audiences and strengthen the loyalty of existing customers.
6. Cybersecurity and privacy: Data protection for customers
Cybersecurity and privacy were also discussed, highlighting the implementation of strategies such as biometric authentication (using unique characteristics of individuals such as fingerprints, facial or voice recognition) and the Zero Trust security model (assuming that you can never trust because threats can be both inside and outside the corporate network).
Implementing these security strategies not only protects sensitive customer information, but also enhances brand reputation by demonstrating a commitment to privacy and data protection, key factors for customer loyalty in today's digital environment.
7. Extended Reality and Gaming: Engagement with 3D Experiences
In the Mobile World Congress (MWC) 2025Extended Reality (XR) technologies, the metaverse and gaming were highlighted as key tools for creating immersive experiences that enhance the user loyalty and engagement. Here's a golden opportunity for your startup to make an impactful brand activation and differentiate yourself from your competitors. Here are some ideas:
- Using XR devicesand creates interactive experiences at events or product launches, allowing users to interact with the brand in a new way.
- Gamified content: develop games or applications that integrate augmented reality to increase customer engagement and retention.
- 3D Experiences3D content: implements three-dimensional content on digital platforms, offering your users a more attractive visualisation of products or services.
8. Fintech and Blockchain: Secure Payments and Digital Trust
The integration of digital payments and blockchain in ecommerce strategies is fundamental to improve security and user confidence, essential elements to promote ecommerce. customer loyalty. During the Mobile World Congress Barcelona 2025In addition, a number of initiatives and technologies were presented that exemplify how these tools contribute to transparency and trust in digital transactions.
If you want to differentiate yourself in a competitive market these technologies are KEY to generate trust, agility and security.
Yes, MWC 2025 has been an inexhaustible source of inspiration for startups that seek to be at the forefront of innovation. From 5G connectivity to the integration of artificial intelligence, to sustainable strategies and the use of emerging technologies such as the metaverse, the possibilities for improving your marketing strategies are endless.
The important thing is not to fall behind: applying these trends will allow you to optimise your approach, increase customer satisfaction and differentiate yourself in an increasingly competitive market. If your startup is ready to take the next step and needs strategic guidance from an expert team, at Lebowski CMO we can help you to implement these innovations with our Fractional CMOLet's talk and take your marketing to the next level!