8 Mobile World Congress 2025 strategies that will transform your startup

We say goodbye to MWC 2025 in Barcelona, as always, full of ideas, trends and lessons that we want to apply from NOW to our startups. But where to start? The Lebowski CMO team has been taking notes during Mobile World Congress 2025 on what will shape the future of startup marketing. Want to keep your company ahead of the curve? Here are 8 strategies to apply these innovations to your business. Get out your pen and paper and... Let's get down to business! 1. Mobile marketing and 5G: Real-time user experience If there was one thing that marked the Mobile World Congress (MWC) 2025, it was the demonstration of how advanced 5G is revolutionising mobile marketing, enabling more agile and personalised strategies. If you have a startup, this technology offers you the opportunity to improve the user experience through real-time content, more fluid interactions and more precise segmentation. Advanced 5G enables more agile and personalised mobile marketing strategies. Startups can leverage it to optimise the user experience with real-time content (such as live broadcasts of events, product demos, tutorials...), smoother interactions and accurate targeting (because it will have the ability to process large volumes of data in real time). 2. Artificial Intelligence: Automation and personalised content Another of the big stars of MWC 2025 was, unsurprisingly, artificial intelligence, which is undoubtedly transforming startup marketing. On the one hand, generative AI allows content production to be automated. During the Mobile World Congress, for example, tools were presented that are capable of generating personalised content on a large scale, making marketing campaigns more efficient. In addition, these tools can analyse large volumes of data to identify consumer trends and preferences, making it easier (and much easier) to create more accurate marketing strategies. For example, Motorola introduced "Moto AI" within its Smart Connect platform, which makes it easier to write texts and create presentations using voice commands, streamlining creative and operational processes. They also highlighted success stories of companies that implemented virtual assistants to improve their customer service. With these tools you can not only increase customer satisfaction, but also optimise your startup's resources and reduce operating costs. In this case, the Vall d'Hebron University Hospital implemented "Lola", a virtual assistant that monitors prostate cancer patients, collecting health indicators and anticipating possible complications. 3. Hardware innovation: Foldable devices and wearables At Mobile World Congress 2025, innovative devices such as foldable smartphones (Huawei unveiled the Mate XT Ultimate Design, the world's first commercial triple foldable smartphone) and wearables stood out as key tools to enrich the brand experience and interactive marketing. So if I were you, I'd consider how you can leverage these technologies to deliver more immersive and engaging experiences to your users. Are you drawing a blank? Here are some ideas: 4. Sustainable Marketing: The Impact of Green Tech on StartupsSustainability & Green Tech: Responsible Marketing Another of the central themes of MWC 2025 was sustainability and green technology. Formulas were presented for companies to integrate these responsible practices into their marketing strategy, increasingly aligning themselves with the expectations of consumers who are more and more aware of the importance of protecting the environment. How can my startup develop marketing strategies that reflect a genuine commitment to sustainability? Take a look! Sustainable innovations showcased at MWC 2025 Several companies stood out for their green initiatives during the event: 5. Metaverse and Immersive Marketing: Personalisation with AI AI AI-based personalisation and metaverse commerce open up new opportunities to connect with audiences. During Mobile World Congress (MWC) 2025, several companies presented developments that exemplify these trends. Indeed, the metaverse is emerging as an emerging platform for digital commerce, offering virtual environments where brands can interact immersively with consumers. At MWC 2025, key immersive marketing trends in the metaverse were highlighted, such as the creation of personalised experiences, the use of NFTs and digital assets, the implementation of virtual marketplaces and gamification to encourage active user participation. So your startup can't help but take advantage of AI-based personalisation to develop marketing campaigns that adapt in real time to user preferences and behaviours, improving effectiveness and customer satisfaction. You may also consider exploring the metaverse as a sales channel that allows you to create immersive brand experiences, such as virtual shops or interactive events, that attract new audiences and strengthen the loyalty of existing customers. Cybersecurity and privacy: Protecting customer data Cybersecurity and privacy were also discussed, highlighting the implementation of strategies such as biometric authentication (using unique characteristics of individuals such as fingerprints, facial or voice recognition) and the Zero Trust security model (assuming that you can never trust because threats can be both inside and outside the corporate network). Implementing these security strategies not only protects sensitive customer information, but also enhances brand reputation by demonstrating a commitment to privacy and data protection - key factors for customer loyalty in today's digital environment. 7. Extended Reality and Gaming: Engagement with 3D experiences At Mobile World Congress (MWC) 2025, Extended Reality (XR), metaverse and gaming technologies were highlighted as key tools for creating immersive experiences that drive user engagement and loyalty. This is a golden opportunity for your startup to create impactful brand activations and differentiate yourself from your competitors. Fintech and Blockchain: Secure payments and digital trust The integration of digital payments and