The end of a quarter is not just a time for analysis: it is an opportunity to driving results and close with impact. If you are wondering how to close Q2 in marketingThis article will give you actionable ideas, especially focused on startups and teams that can't afford to improvise.
1. Check your funnel and detect leaks
Before you launch anything new, make sure that you what you already have in place works. Analyse your conversion rates at every stage of the funnel: from visits and leads to demos or sales.
Ask yourself:
- Where are opportunities being missed?
- Are there forms that no one fills out? Campaigns that don't convert?
Useful tools: Hotjar, Google Analytics 4, HubSpot
2. Reactivates cold leads from Q2
It's easy to forget the leads that arrived in April... but they can still be useful. Launch a targeted campaign to reactivate those contacts:
- Emails with new value propositions
- Flash offers or exclusive content
- Personalised messaging via LinkedIn
Council: A well targeted reactivation campaign can give better results than capturing new leads from scratch.
3. Strengthen your brand positioning before Q3
If your content has been focused on performance, now is a good time to balance it out. Publish:
- Short success stories
- Expert opinion on LinkedIn or your blog
- Messages that reinforce purpose and vision
Why it matters: You are paving the way for your Q3 pipeline arrives warmer.
4. Adjust paid campaigns (and cut what doesn't work).
Don't keep burning budget. Do a quick audit of your active campaigns:
- What is your current CAC per channel?
- Which ad has the best CTR but low conversion?
Redirect budget to campaigns that are closest to generating real results before the end of the quarter.
5. Coordinate with sales to tighten the closure
If there is an action that makes the difference at the end of a quarteris to align marketing and sales:
- Launch a joint activation campaign (express webinar, referral campaign, demo week).
- Reviews hot leads and helps to close them.
- Prepare materials to push the decision (success stories, FAQs, one-pager proposals).
6. Prepare your pipeline for Q3 (now, not in July).
You don't start Q3 on holiday. It starts now:
- Create the base content calendar
- Check if you have campaigns ready or need to create from scratch.
- Do a review of your lead scoring and automations
Bonus: If you are short of focus or equipment, consider adding external support or even incorporating an Fractional CMO to help you structure it.
Saber how to close Q2 in marketing it's not about doing more things, it's about doing more things. the right ones. These actions will not only help you to finish the quarter well, but to go into the next quarter with a stronger pipeline and less improvisation.
Want to review your strategy together before Q3? At Lebowski CMO we work closely with startups to build marketing plans that scale.
📩 Write to us or arrange a session here.